Our Blog

BigCommerce-named-for-3rd-time-as-Challenger-for-Digital-Commerce-Platforms
BigCommerce
Rodrigo Alonso

BigCommerce, Named for 3rd Time as Challenger for Digital Commerce Platforms

BigCommerce was named as a Challenger in 2022 Gartner® Magic Quadrant™ for Digital Commerce Platforms for third consecutive year. BigCommerce has been taking significant steps toward becoming a leading platform in the eCommerce world. As BigCommerce partners, we’ve seen up close all the massive accomplishments they’ve achieved, such as the

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ga4-improved-data-security
Digital Marketing
Cecilia Taibo

GA4 – Improved data security

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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whats-going-down-at-make-it-big-2022
BigCommerce
Sebastian Correa

What’s Going Down at Make It Big 2022

The fifth annual conference by BigCommerce, Make It Big, comes back for another edition. It will go down on the 13 and 14 of September virtually, and, hear this: it is free! This year’s theme is “The Future of eCommerce is Now.” It “emphasizes mid-market and enterprise merchant growth and

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ga4-more-powerful-reporting-capabilities
Digital Marketing
Cecilia Taibo

GA4 – More powerful reporting capabilities

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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SuiteWorld-2022-Here-are-the-highlights-of-the-Session-Catalog
NetSuite
Martina Vilar del Valle

SuiteWorld 2022: the Highlights of the Session Catalog

SuiteWorld 2022 is almost a month away, and we couldn’t be more excited. As usual, we will attend the live event in Las Vegas, so contact our representatives to meet up there! The session catalog for this year’s edition of NetSuite’s big event was just launched. It is divided into

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how-will-ga4-impact-your-business
Digital Marketing
Cecilia Taibo

How will GA4 impact your business?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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A-Dream-Collaboration-Come-True-Shopify-and-Klaviyo
Shopify
Martina Vilar del Valle

A Dream Collaboration Come True: Shopify and Klaviyo

It’s official. Klaviyo is now the go-to recommended email solution for Shopify Plus merchants! Last week, these two massive platforms announced they joined forces to help businesses grow and maximize their potential.  We’re talking about Klaviyo, an online marketing platform that stands out for its SMS and email marketing solutions,

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ga4-new-tracking-methodology
Digital Marketing
Cecilia Taibo

GA4’s new tracking methodology

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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8-Valuable-Metrics-You-May-Not-be-Tracking-(And-Why-You-Should)
Digital Marketing
Cecilia Taibo

8 Valuable Metrics You May Not be Tracking (And Why You Should)

Managing an eCommerce site involves planning and testing, regularly defining what is working and what isn’t, and then adjusting accordingly. Understanding and implementing the data received from web analytics is the tool in your toolbelt that will do just that, but with ever-increasing technology, the volume of available information can

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An Assorted Pick