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secrets-and-hacks-of-conversion-rate-optimization
NetSuite
Diego Praderi

The Link #12: Secrets and Hacks of Conversion Rate Optimization

In the latest episode of The Link: eCommerce Connections, we talk to Jan Marks, Director of the European and Latin American region for VWO, about the secrets and hacks of Conversion Rate Optimization.  What does Conversion Rate Optimization mean? What role does it play in business growth? How can businesses

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The Faces-of-Growth-Paid media--by-Romina-Pirotto-and-Ignacio-Horne
Digital Marketing
Martina Vilar del Valle

The Faces of Growth: Paid Media by Romina Pirotto and Ignacio Horne

Let’s be direct: if you’re an eCommerce owner and you’re not doing paid media, you’re leaving money on the table. Although we’d all love our social media to be completely organic and just sit back and watch customers convert, that’s just not realistic. Undeniably, eCommerce keeps growing every day. Millions

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8-Holiday-Season-Marketing-tips-to-increase-LTV
Digital Marketing
Sebastian Correa

8 Holiday Season Marketing tips to increase LTV

The Holidays are coming, and as everyone in the eCommerce field knows, it’s a very busy time for online merchants. By the end of Q3 you should have your Holiday season marketing strategy planned and your website working perfectly to prepare for the newcomers. But you already know this. Black

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improve-conversion-rates-in-ecomerce-using-ai
Digital Marketing
Diego Praderi

The Link #11: Improve Conversion Rates in eCommerce Using AI

On the latest episode of The Link, we were joined by Chanell Chebuske, Customer Success Manager at Fast Simon, a software company that uses Artificial Intelligence (AI) to personalize the eCommerce experience for customers and increase conversions. We talked about the impact AI can have within online shopping and how

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the-faces-of-growth-social-media-by-sofia-may
Digital Marketing
Martina Vilar del Valle

The Faces of Growth – Social Media by Sofía May

“Every eCommerce business should have a solid social media presence because that’s where the people are,” says Sofía May, Social Media Specialist at Tavano Team. Of course, this comes as no surprise: almost 60% of the world’s population uses social media nowadays, with an average daily time of nearly 2

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how-connecting-netsuite-and-klaviyo-can-level-up-your-ecommerce
NetSuite
Francisca Galperin

How Connecting NetSuite and Klaviyo Can Level up Your eCommerce

Finding the right ecosystem of platforms that work for your eCommerce is the first step when building your business strategy. Now, once you’ve identified them, integrating them is the next step. It will for sure make your life easier, and your business run smoothly. At Tavano Team, our product team

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the-faces-of-growth-banner-business-intelligence
Digital Marketing
Martina Vilar del Valle

The Faces of Growth: Business Intelligence by Cecilia Taibo and Iñaki Baglivo

Reliable customer data is one of the most valuable assets for business growth. Tracking and analyzing your eCommerce movements and the way your customers interact with your website gives you incredibly rich information and, therefore, the power to grow constantly. That’s what we call Business Intelligence. It has been studied that

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An Assorted Pick