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Today, we dive again into the Augmented Reality marketing world, but from a different perspective. Rich Watson, founder of Augmented Hype, joined us to discuss how to “break through the noise” and get ahead of the game with AR, in its many shapes and forms. Learn how Augmented Reality in
Keyword research has changed substantially in the last few years. We’re keeping up with the changes so that you can tackle this job efficiently and get on with that mile-long list of to-dos that running a business requires. Today, we share seven keyword research tips to help you know what
The Link’s newest episode is now live. In it, we talk to Gaurav Baid, co-founder and CPO of Avataar, a company determined to make interactive 3D and Augmented Reality the norm for eCommerce around the world. Discover the wonders that contextual reality, 3D, and AR can do in eCommerce: how
As an eCommerce owner, once you find your perfect ecosystem – with all the platforms that work just perfectly for you – the next big step is to integrate them for everything to run smoothly. But integrations within different platforms can be complicated. Particularly in eCommerce, everything needs to be
A few weeks ago, Shopify shared a letter from their Head of Sustainability, Stacy Kauk, talking about the measures they will take this year to reduce their environmental impact and bet for sustainable eCommerce. As we mentioned in our last blog post about the top 2023 eCommerce trends, environmentalism plays
Things are looking bright for the future of eCommerce, and eCommerce trends continue to evolve toward a new year: 2023. Next year, eCommerce sales are actually expected to account for 20.8% of retail sales worldwide, and it is estimated that 218.8 million US consumers will shop online. However, as the
End-of-the-year Holidays are almost here. The most significant pre-holiday sales – Thanksgiving Day, Black Friday, and Cyber Monday — are behind us. What did we learn about Cyber Week this year? How did eCommerce sales perform? Although it was predicted that inflation would affect sales growth this year, a survey
In the latest episode of The Link: eCommerce Connections, we talk to Jan Marks, Director of the European and Latin American region for VWO, about the secrets and hacks of Conversion Rate Optimization. What does Conversion Rate Optimization mean? What role does it play in business growth? How can businesses
Let’s be direct: if you’re an eCommerce owner and you’re not doing paid media, you’re leaving money on the table. Although we’d all love our social media to be completely organic and just sit back and watch customers convert, that’s just not realistic. Undeniably, eCommerce keeps growing every day. Millions
If you’re reading this, you may be starting a business or just thinking about doing it, and there are a lot of words you might
Conversion rate optimization is crucial for any business’ growth strategy. It can be done differently, depending on your objectives and resources. Some are time-consuming. Some
Choosing an eCommerce platform that will fit your business needs and give you space to grow can be hard when you’re new to the industry.
Well-designed eCommerce website forms can make a huge difference in the success of your data collection. Forms should consider the user in their layout and
In the last episode of our podcast, The Link, DataMilk’s CEO, and founder Peter Szalontay joined us for a very interesting conversation. We talked about
Business Intelligence (BI) is the core of any eCommerce marketing strategy. To ensure success, minimize unnecessary marketing efforts, and maximize return on investment, you need
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