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what-is-new-in-ga4
Digital Marketing
Cecilia Taibo

What is new in Google Analytics 4?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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SuiteWorld-2022-What-Else-Do-We-Know?
NetSuite
Martina Vilar del Valle

SuiteWorld 2022: What Else Do We Know?

NetSuite’s biggest event of the year is approaching, and we are excited about it! We already told you a few weeks ago all the information we had about SuiteWorld 2022 so far.  Now, new updates are available about SuiteWorld 2022! Here’s what’s new: There is a virtual option for those

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whats-going-to-happen-with-universal-analytics-data
Digital Marketing
Cecilia Taibo

What’s going to happen with Universal Analytics Data?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

Read More »
How-Voice-Search-Can-Impact-SEO-Strategies
Digital Marketing
Milos Mudric

How Voice Search Can Impact SEO Strategies

One of the biggest developments affecting SEO today is voice search, which is gradually taking over search queries because of its convenience and compatibility with a growing number of devices. Here are some ways to optimize for voice search with your SEO strategies. Create Content with a More Conversational Tone

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Psychology-and-AI-Against-Cart-Abandonment
NetSuite
Diego Praderi

The Link #8: Psychology and AI Against Cart Abandonment

On the latest episode of The Link, we were joined by Valon Xhafa, co-founder of Behamics. We talked about something he’s very familiar with: Cart Abandonment in eCommerce. Cart Abandonment is a very common issue in eCommerce. In fact, nearly 70% of online shopping carts are abandoned. We all do

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why-google-analytics-4
Digital Marketing
Cecilia Taibo

Why did Google change to Google Analytics 4?

Google Analytics is leaving Universal Analytics behind and taking a new path: Google Analytics 4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start

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shopify-planet-saving-the-world-one-sale-at-a-time
Shopify
Rodrigo Alonso

Shopify Planet: Saving the World, One Sale at a Time

A new app was recently launched by Shopify and has caught our attention: we’re talking about the Shopify Planet app.  What does it do? It allows merchants to “provide carbon-neutral shipping orders and fund technologies actively removing carbon from the atmosphere.” Basically, businesses pay a small fee on each order

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what-is-google-analytics-4
Digital Marketing
Cecilia Taibo

What Is GA4?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4, or Google Analytics 4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want

Read More »
Everything-we-Know-About-SuiteWorld-2022-so-Far
NetSuite
Martina Vilar del Valle

Everything we Know About SuiteWorld 2022 so Far

We’re getting close to NetSuite’s big event of the year: SuiteWorld 2022. You probably already heard of it if you’re reading this article, but in case you’re new to this, SuiteWorld is a four-day event that happens every year. It combines conferences, networking, summits, trainings — and yes, parties. Attendees

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An Assorted Pick