Jeff Rawlings

About the Author Jeff Rawlings has run digital marketing and conversion optimization programs for over two dozen apparel, footwear, and lifestyle brands – including his own, Koolaburra, which he sold to Deckers Outdoor Corporation in 2015. Most recently, he worked with Tavano to improve Toad&Co’s e-commerce site with extensive A/B testing following their relaunch on the SuiteCommerce Advanced platform. Jeff began his e-commerce career in 1995 as webmaster and internet marketing manager for America Online’s small business software and hosting services NaviSoft, NaviService, and PrimeHost. He writes about business, sustainability, and e-commerce on Medium and Twitter.