Hancock’s of Paducah

Kentucky-based quilting and home decor fabric shop sews up SEO victory in SCA

Pinning down +800% revenue increase

Hancock’s of Paducah is a family-operated fabric shop in Paducah, KY, specialized in quilting and home decor fabric. They sell their products online across the US and to 72 different countries worldwide.

Back in 2019, we migrated their website from Site Builder to SCA, and since then, we’ve managed all SCA version updates. Also, we performed UX enhancements, developed custom features, and integrated third-party solutions into their SuiteCommerce store.

We performed an in-depth SEO Optimization, and after one year, Hancock’s of Paducah saw an +800% increase in monthly revenue from organic search traffic.

See the project in action