Email Marketing for Shopify: Top Shopify Email Features

Email marketing has proved to be a very effective channel for eCommerce businesses of all types, and we can affirm it: we have reached up to 100:1 return on investment through email for our clients! Depending on the platform you use, you can try different options. When it comes to email marketing for Shopify, several tools can be considered. We always recommend Klaviyo as the top email and SMS marketing platform for eCommerce businesses. Still, for those Shopify merchants looking for something to get started, Shopify Email is a great option too. 

Shopify Email is an email marketing tool integrated into the Shopify platform. It offers a range of features designed to streamline the email marketing process and help merchants effectively engage with their audience. Today, we want to outline some of the best features of Shopify Email offers to its users:

1. Seamless Integration

Shopify Email is fully integrated within the Shopify platform, allowing merchants to create, send, and track email campaigns directly from their Shopify admin dashboard. This integration eliminates the need for third-party email marketing tools and simplifies the management of marketing efforts, which is particularly helpful for small businesses and entrepreneurs who are getting started on this channel.

2. Professional Templates

Shopify Email provides a variety of professionally designed email templates that users can customize to align with their brand identity. These templates are mobile-responsive and optimized for high deliverability, ensuring that emails look great on any device. They make the process simpler for those who may not be email experts but want to get into it easily.

3. Drag-and-Drop Editor

The intuitive drag-and-drop editor allows merchants to easily create custom email campaigns without any coding knowledge. Users can add images, text, buttons, and product blocks to easily design original, visually appealing emails that engage the audience and drive conversions.

4. Personalization

Personalization is key in email marketing. Fortunately, Shopify Email enables merchants to personalize their email content based on customer data such as purchase history, browsing behavior, and demographics. Users can dynamically insert customer information into email campaigns, such as the name of the recipient or recommended products, to create more targeted and relevant messages that feel more personal and tailored to the customer.

5. Segmentation

Merchants can segment their email contacts and create lists based on various criteria, such as purchase history, location, or engagement level, to deliver tailored messages to specific audience segments. Segmentation helps improve email relevance and effectiveness by allowing personalization and targeting recipients with content that resonates with their interests and preferences.

6. Data and Performance Tracking

Shopify Email provides analytics and reporting tools that allow its users to track the performance of their campaigns in real time. This way, merchants can monitor key performance indicators like open rates, click-through rates, conversion rates, and revenue generated, enabling them to measure the real impact of their email marketing efforts and optimize their emails according to the data.

7. Automation

Merchants can set up automated email workflows, such as welcome emails, abandoned cart reminders, special promotions, or post-purchase follow-ups, to engage with customers at key touchpoints in their buyer journey, saving them time and driving more sales.

8. Compliance

Shopify Email ensures compliance with email marketing regulations, including GDPR and CAN-SPAM, by providing basic, necessary features such as unsubscribe links and opt-in confirmation for new subscribers. This helps users maintain a good sender reputation, improving their metrics and building trust with their audience.

To conclude, Shopify Email offers a comprehensive suite of features necessary to build effective and original email marketing campaigns. When used correctly, email is a channel that can drive crucial revenue and help build trust and engagement with your audience while growing your business.

For further assistance on email marketing for eCommerce businesses, or to learn more about Shopify or Klaviyo, contact our team of experts today!