Digital Marketing

Matrix Items vs. Parent-Child Setup: Which Is Best for eCommerce SEO?

Matrix Items vs. Parent-Child Setup: Which Is Best for eCommerce SEO?

One of the most consequential SEO decisions for eCommerce merchants is how to structure product pages when products have multiple… Read More

2 days ago

The Essential eCommerce Email Types you Can’t Miss

Email marketing generates an average ROI of $36 to $42 for every dollar spent across all industries, with retail and… Read More

1 week ago

7 Web Accessibility Best Practices for Your eCommerce Site

Web accessibility is no longer a niche consideration. In 2025, more than 2,000 ADA website accessibility lawsuits were filed in… Read More

1 week ago

Listrak vs Klaviyo: Which Email Marketing Platform is Better for You?

Tavano Team has used Klaviyo for client implementations for years, achieving up to 100:1 ROI through our email programs. We… Read More

1 week ago

Klaviyo vs Mailchimp: Which Way to go?

Choosing between Klaviyo and Mailchimp is one of the most common email platform decisions for eCommerce merchants. Both are widely… Read More

2 weeks ago

Mailchimp NetSuite Integration: How to Sync Your Email Lists Without Losing Customer Data

Mailchimp is still one of the most widely used email platforms in eCommerce. If you are running Mailchimp and your… Read More

1 month ago

Growing Your Email List: Mailchimp’s Insights

A well-curated email list is one of a marketer’s most precious treasures. But we know that building a list from… Read More

1 year ago

Web Accessibility in eCommerce: EAA Compliance 2025

As of June 28, 2025, a new law called the European Accessibility Act (EAA) impacts all businesses that operate there… Read More

1 year ago

Personalization in Email Marketing: Mailchimp’s Top Tips

When it comes to email marketing, we know that personalization goes a long way. Personalization is considered one of the… Read More

1 year ago

Email Marketing 101: Mailchimp’s Tips and Best Practices

Email marketing is a powerful tool for businesses of all sizes and industries. Businesses use email campaigns to connect with… Read More

1 year ago