Growing Your Email List: Mailchimp’s Insights

A well-curated email list is one of a marketer’s most precious treasures. But we know that building a list from scratch takes a lot of effort. Today, we share some Mailchimp email marketing insights on email lists: how to keep them healthy, how to optimize sign-up forms, and how to leverage social media to grow your email list. If you want to grow and transform your email list into a thriving community, we’ve got you covered.

Here’s a quick summary of key strategies from Mailchimp’s email marketing guides (and access to the full guides, too, of course) to growing your email list.

1. Keep it healthy!

Maintaining good health on your email lists is essential. What does this mean? 

• Clean Regularly: Remove hard bounces and review soft bounces to keep your list fresh and active.
• Engage Subscribers: Personalize content and segment your audience for targeted messaging (and to avoid unsubscribes from lost interest).
• Manage Inactive Subscribers: Re-engage or remove those who haven’t interacted in a while; don’t be sad to see them go if they aren’t really giving you any value.
• Reduce Unsubscribes: Set clear expectations and provide valuable content to keep subscribers interested and engaged.

Keep in mind that maintaining an engaged audience is also key to keeping your good sender reputation and avoiding going straight to spam. 

For more details and practical tips on email list hygiene, access Mailchimp’s full guide here.

2. Optimize Your Signup Forms

Sign-up forms are probably the main entrance to your list. Subscribers probably come from your website or social media posts, but have to opt in to be a part of your list through a form. So, here are some best practices to follow:

• Keep It Simple: Ask only for essential information to reduce friction or doubts.
• Clear Value Proposition: Communicate benefits clearly to entice signups. Be clear about what they’ll get in return (educational content, exclusive promotions, etc).
• Strong CTAs: Use action-driven phrases and make buttons visually appealing.
• Mobile-Friendly: Ensure forms look good and function well both on desktop and mobile devices.

Download Mailchimp’s full guide on sign-up form optimization here.

3. Leverage Social Media

Social media is a more open, accessible channel for your followers. Use that to your advantage: make your followers see that by subscribing to your email list, they’ll gain access to an exclusive experience with unique content and benefits. Here are some other tips to leverage social media and grow your list:

• Platform-Specific Strategies: Use the “Sign Up” button on Facebook, link the form in your Instagram bio, and share valuable content on LinkedIn.
• Consistent Branding: Maintain cohesive branding across all platforms to build trust and identity.
• Engage with your Community: Regular interaction with your followers increases the likelihood of signups. Showcase user testimonials, run contests, etc.

For more tips and tricks, access Mailchimp’s email marketing guide about driving sign-ups through social media.

As you can see, building a strong Mailchimp email list takes effort, but it is far from impossible. Leverage these expert tricks to grow your audience ethically and promote email as a unique channel with unique content and offers that will benefit your public. 

Tavano Team and Mailchimp

Our growing partnership with Mailchimp enables us to optimize our clients’ email strategies for maximum impact. By integrating Mailchimp’s powerful tools with our expertise in NetSuite eCommerce, we can craft personalized campaigns that drive engagement and sales.

With over 15 years of experience and a proven track record of delivering over 200x ROI through our email marketing services, we’re here to support you every step of the way.

Contact us today to start optimizing your email marketing strategy and to learn more about our Mailchimp NetSuite integration!