6 Innovative eCommerce Trends for 2023


Things are looking bright for the future of eCommerce, and eCommerce trends continue to evolve toward a new year: 2023.

Next year, eCommerce sales are actually expected to account for 20.8% of retail sales worldwide, and it is estimated that 218.8 million US consumers will shop online.

However, as the market grows, so does the competition, and the necessity to stay on top of your game. So, today we share the top 6 innovative eCommerce trends for 2023, that will keep your business growing steadily.

1- AI keeps growing

Artificial Intelligence and machine learning have been taking over the eCommerce industry for a while. We’re talking chatbots, of course, but also other AI tools that will study your client’s behavior and make predictions and suggestions that will better their experience significantly, and therefore, increase your sales.

People simply want the shopping experience to be breezy: simple, easy-going, and enjoyable. And AI can make a big contribution to that. This is why as many as 84% of eCommerce businesses have already implemented AI or have it as a top priority for the foreseeable future. Now, the question is not whether to use AI or not, but how to use it, and in which ways can it benefit your business. You can contact our team of experts here to dig deeper into the AI world.

2- Personalization is a must

Now, this one we already know. It’s not news that personalization has immense potential to boost sales and engagement. In fact, we’ve already talked about its many benefits before. But what’s fascinating about personalization is that there are a million ways to achieve it, and they keep changing and evolving every day. 

To make your email marketing strategy more effective and personalized, integrating your email marketing platform into your ERP is almost mandatory. Our Klaviyo – NetSuite integration will allow you to sync your NetSuite eCommerce customers’ activities into Klaviyo deeply and seamlessly to quickly analyze and act based on insights to grow your business exponentially. Interested? Learn more here.

3- Sustainability for the win

We are rooting for this one. We’ve noticed that sustainability is playing a bigger and bigger role every year in eCommerce as well as in most industries, fortunately. This is due partially to the fact that people are becoming more conscious of environmental issues, and are choosing to consume more responsibly. Basically, if you don’t keep up, you might start to lose clients.

Eco-friendly packaging, sustainable return policies, eco-labels, environmentally friendly shipping options, and more, are just some ways the eCommerce world is rotating towards a “greener” and more conscious existence.

This year, major eCommerce platforms like Shopify have launched initiatives like Shopify Planet to help reduce the environmental impact they produce, and worldwide companies like Starbucks, Nike, and Toyota have already made commitments to keep sustainable supply chains. Better start planning!

4- Augmented reality

This one’s also very exciting. Augmented reality is yet another way to boost the online shopper experience, but a very cool, futuristic one. AR basically allows customers to preview and “experience” products somehow before buying. This means, for example, being able to preview how a piece of furniture would look like in their living room, making the decision-making process easier and faster. 

Now, of course, there’s still a lot of room for new technologies in this case, and many ways to use them. But beginning to implement AR in your eCommerce business will definitely put you ahead of the game.

5- Mobile, of course

Nowadays, mobile devices account for 71% of total retail traffic. That’s already a lot, but it will continue to grow. 

This means that no matter how beautifully we design our website if it’s not adequately adapted to mobile devices, you’re doing it wrong. Up to 40% of users who have a negative experience on a brand’s mobile website will go to its competitor, which can depend on design, speed, or more factors. Believe me: you want your mobile site to be as easy to use, good-looking, and fast as possible.

6- Social Commerce and Live Shopping

Last but not least, social media will continue to play a major role in online shopping, but in different ways. This means people will buy more and more directly from social media platforms, but also, and this one is a novelty, live shopping will become a thing. 

Retailers will showcase their products via live streams, showing people how they look, interacting with their audience, answering their questions, and allowing them to purchase in real time. Of course, fashion companies are the most evident users of live selling, but products like food, electronics, and beauty products will also join the game.

Well, that’s about it. There you have some of the most interesting eCommerce trends for 2023, and enough information to start planning ahead and strategizing new, fun ways to connect with your audience and show the greatness of your products.

Contact our eCommerce growth strategy experts to get a tailored strategy based on the latest eCommerce trends that will fit your business and boost your sales in the upcoming year. 

Learn more about our NetSuite integrations and our services for everything NetSuite eCommerce:

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