Gain Creator vs. Pain Reliever: How to Choose the Right eCommerce Agency


If you own an online business or work in the eCommerce industry, you probably know by now what an eCommerce agency is. But do you know how valuable they can be to building a successful digital business?

Ecommerce has come a long way in a very short period of time. The landscape has evolved as consumers’ expectations are higher than ever, demanding greater user experience from the different online stores and marketplaces with which they interact.

For online merchants, their market is more competitive than ever. The generation of solid growth requires even more skills than before. Today, find out which eCommerce agency type can help you remain competitive and achieve constant growth!

Pain Relievers and Gain Creators agencies

eCommerce agencies can choose between two paths. They can focus on being a pain reliever to their clients by delivering services that can solve particular, momentaneous issues. On the other side, they can be a gain creator agency by providing services that will add value to their clients.

A perfect example of a pain reliever agency is an agency whose primary services offering revolves around removing IT headaches by developing and supporting systems, i.e., developing and maintaining NetSuite SuiteCommerce websites. On the other hand, an example of a gain creator agency is an agency delivering marketing services to generate growth by increasing online sales.

While both types of services provide value to the online merchant and are necessary to succeed, it’s really hard to come across an agency that can make both approaches exceptionally well.

“Our main differentiator is that — while we are technology experts in many eCommerce platforms such as SuiteCommerce, Shopify, and BigCommerce — all services we provide are focused on generating client growth by increasing their sales and profit, making us a Gain Creator agency,” says Rodrigo Alonso, CEO of Tavano Team.

NetSuite eCommerce with a Growth mindset

“Aim to client growth” has been the label of one of Tavano Team’s business strategy pillars for many years now. The constant push towards helping their clients generate more sales, scale their business and become more profitable is the very foundation of Tavano Team’s value proposition. It can be easily felt right at the gate from the discovery call.

With a team of more than 50 eCommerce experts, Tavano Team’s roster has it all: Shopify, BigCommerce, and SuiteCommerce experts, UX researchers and designers, digital marketing consultants, i.e., SEO, paid search, paid social, email marketing, SMS marketing, and affiliate marketing. Not to mention eCommerce channel strategists to help outline and execute the clients’ growth plans.

At West End — a Mississippi-based manufacturer of unique rustic and recycled home decor and accessories using NetSuite ERP and SuiteCommerce — contacted Tavano Team for help building a B2C eCommerce growth plan to broaden their physical catalog audience and generate a 40% increase in sales year over year. It turns out Tavano Team delivered more than 40% growth through multiple online marketing tactics, including paid media ads that generated 20x ROAS (Return on Ad Spend).

On the other hand, NetSuite-running companies, such as Carrot-Top Industries, a B2B US flag manufacturer from North Carolina, and Hancocks of Paducah, a B2C knitting and fabric online retailer from Kentucky, both saw impressive growth in their marketing channels performance by increasing 85% email channel revenue and +800% organic revenue from SEO channel respectively through Tavano Team services.

“Many clients see us as a pure marketing agency because of the work we perform and the results we generate, but what’s curious it’s that we were born as a software development agency. Clients seem to be enjoying the fact that we have such a diverse team and can offer both pain-relieving and gain-creator types of services. For three years in a row, 9 out of 10 clients would highly recommend us to a colleague using NetSuite ERP (NPS score 80)!” says Francisca Galperin, PMO at Tavano Team.

How to generate B2C and B2B online growth for companies running on NetSuite

Tavano Team is an eCommerce agency that relies on different methodologies and selected channels based on client audience, vertical, and market competitiveness to deliver consistent growth results.

The below-mentioned services and solutions need to be thought of in combination with our team’s expertise in the NetSuite system, including but not limited to order management, warehouse management, CRM, and financials. This ensures that all eCommerce strategies and tactics are executed and come to life in a fast and hustle-free way.

eCommerce channel strategy

Tavano Team believes it’s key first to define what the focus should be. This is done by identifying the right market opportunities and aligning client and agency sides toward the growth plan. Tavano Team eCommerce channel strategists analyze the client’s eCommerce performance, market, and other critical aspects of the online business. This helps discover the best growth opportunities and the most efficient growth plan toward the ultimate mid-term goal. 

Mid-term goals vary from business to business and typically range between increasing sales, customer lifetime value, and/or profit. Once strategy sessions are completed, a clear roadmap is outlined to accomplish growth goals using hand-picked tactics. Different types of campaigns in different channels are selected and prioritized based on Tavano Team’s prioritization framework as part of the roadmap. 

Digital Marketing Services

As Google Partner and Klaviyo Advisor Partner, Tavano Team has multiple digital marketing specialists and experts on social media, paid search, paid social, SEO, email, SMS, you name it. This means they can offer a wide range of marketing services to NetSuite merchants that will include a variety of strategies and channels to reach the audience. The more, the merrier, right?

“Depending on the client, our team can quickly create high-performing campaigns on Google, Facebook, Instagram, Tik Tok, LinkedIn, and more. But what drives even more value to our clients is that we are also technology experts in these same platforms together with NetSuite. This helps us quickly overpass most technology hurdles and build much better campaign reporting to the client,” says Felipe Pose, Growth Manager.

UX Research & Design

User Experience (or UX) is crucial when it comes to eCommerce. Just as a brick-and-mortar shop needs to be well organized and appealing to attract clients, an online store needs to be intuitive, simple, and nice-looking to keep the audience invested. UX services are specially designed to jump website conversions by performing the right storefront upgrades. It starts with analyzing user behavior in key stages of the conversion funnel and identifies the most impactful opportunities to reach the goal. Tavano Team’s UX experts perform an analysis of the website in question, find what can be improved, and propose a game plan to the client, explaining in detail all of their recommendations.

Solutions ecosystem

Tavano Team has partnered with the best-in-class industry solutions, as well as built their own extensions and apps to help NetSuite online merchants be successful and differentiate from their competition. As a result, Tavano Team offers a wide range of NetSuite solutions and integrations to Shopify, BigCommerce, Klaviyo, Pacejet, and SuiteCommerce, among others that truly generate better customer experiences.

Digital Transformation

Digital transformation through tailor-made custom solutions is another way Tavano Team delivers growth to NetSuite online merchants. These types of solutions arise from specific business needs for creating or enhancing an existing process in a way that is far more efficient. Examples of these are custom online portals for partners, customers, patients, students, or whatever entity interacts with the business. 

Tavano Team is an eCommerce agency that, after more than a decade’s experience in the market, can ensure your NetSuite online business will grow continuously. We have gathered an excellent team of experts in different areas who have joined forces to create a company that cares about its clients’ success and constant evolution. Contact our NetSuite developers to get started working towards new goals and to learn more about our NetSuite integrations!

Learn more about our NetSuite integrations and our services for everything NetSuite eCommerce:

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