Boost Mobile Page Speed in Four Easy Steps

Wondering how to boost mobile page speed fast? Look no further. Here are 4 easy hacks you can do to improve those scores!
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Wondering how to boost mobile page speed fast? Look no further. Here are 4 easy hacks you can do to improve those scores!

Data from a recent report from Kissmetrics suggests that 47% of customers expect a website to load in 2 seconds or less and that every 1-second delay in mobile page speed load time reduces the conversion rate by 7%. Can you believe this? We can. 

And we have even more news: It’s not just users you need to consider when it comes to mobile page speed. You need to worry about Google bots and SEO, too! 

If we managed to convince you to improve your mobile page speed and satisfy customers and search engines, read on!

1. Reduce Images Size

When it comes to images, less is more on mobile! Photographs, huge .png files can dramatically slow down the mobile page speed for a website.

The good thing is that it’s easy to remedy this. First, you need to remove all unnecessary images and .gif files from your mobile pages.

Secondly, ensure your images are .jpg files instead of .png when possible. While .png media is of higher quality, it is also much more of a strain on load times.

Thirdly, run your images through a tool like TinyPNG to ensure smart compression without losing image quality.

2. Choose the Right Fonts

Similar to images, don’t get too fancy when it comes to fonts on mobile. Very detailed Google fonts can contribute to slower load times and the “Enable render-blocking JavaScript …” error in the Google Page Speed Tool. Arial and Helvetica are good for readability and page speed, so use those if you can.

3. Think Your Redirects

Redirects are bad news for mobile page speed and page speed in general. Limit the number of 301 redirects across your website, and be sure not to include 301 redirects within main menus and primary navigation throughout your mobile website.

Follow these tips for optimizing mobile page speed, and your website will be sitting pretty when it comes to scores in the Google Page Speed Tool, Pingdom, and GTmetrix.

Even more important, customers will get to your products and service information faster, and Google *could* prioritize your page over competitors in your industry, which is the primary goal. 

4. HTML, CSS & JavaScript Minification

Google defines Minification as “the process of removing unnecessary or redundant data without affecting how the browser processes the resource.” So basically, by Minifying your code, you are optimizing it, and most sure, your page speed will significantly increase. Online tools like Minifier.org will help you minify your CSS or JavaScripts.

In conclusion, users are impatient, and Google knows that. Make your mobile page speed fast and adapt your site for phones, and you’ll see an increase in conversions, stat. So what are you waiting for? Contact our experts and take your mobile site to new speeds!

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