The Faces of Growth: Email and SMS Marketing by Jason Miller


“If you’re an eCommerce brand and you’re not doing email and SMS marketing, then you’re leaving money on the table,” says Jason Miller, Email Marketing Specialist at Tavano Team. 

Jason, 25, actively manages the day-to-day operations for both email and SMS marketing. He specializes in strategy & delivery. We asked him to help us understand more about email marketing and SMS, which seems to be revolutionizing eCommerce more so now than ever before.

The power of Email and SMS

Statistics show that 77% of marketers have seen an increase in email engagement over the last 12 months, and it’s not without reason. 

“It’s a great way to generate sustainable, predictable revenue while building brand awareness. Email marketing generally brings the highest ROI of any digital marketing medium. SMS pours gas on the fire — it compliments email very well,” affirms Jason, who has been part of our Growth Team for over a year now.

And email seems to be an incredibly powerful tool for identifying other growth opportunities, too. According to Jason, “our clients commonly see 20-30% of their business coming from email marketing and SMS once the proper foundation is built. If you’re sending traffic to your website, what are you doing with the leads that don’t convert? The answer should be retargeting with email & SMS.”

Here are some 2022 Email Marketing statistics that you should know:

  • 33% of marketers send weekly emails, and 26% send emails multiple times per month. 
  • Smartphone users prefer to receive brand communications via email.
  • There are 4 billion daily email users.
  • 37% of brands are increasing their email budget.

And when asked about his favorite part of his job, Jason said, “the best part about my role is that I get to work in several different industries and learn more about brands & their products.” 

At Tavano Team, we go beyond making eCommerce websites. We help eCommerce businesses thrive. And that’s where our Growth team comes to play. From Paid Media, Social Media, Email Marketing, SEO, and UX to Business Intelligence services. We assembled a team of experts that will study each particular business and see how it can improve. The numbers speak for themselves: our clients have reached up to 72:1 ROI with our growth services!

Contact our growth team to get started on email and SMS marketing ASAP, or to polish your current email and SMS marketing strategy.

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