Why Growth Marketing: #4 User-Centric Omnichannel Strategies


Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level.

If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients — that is, overall, a more complete strategy, targeting all the essential eCommerce fields and aspects. “Aim to client growth” has been the label of one of Tavano Team’s business strategy pillars for many years. But what does it mean, exactly?

Between Growth Marketing, Digital Marketing, and Growth Hacking, it can get pretty confusing, pretty fast. So, let me put it this way. Say you need to go from point A to point B. Growth Marketing is the map that shows you a clear path toward your destination, while Digital Marketing is the vehicle you use to get there.

Growth is a way of marketing rather than a set of tactics, and it puts a high value on goal-setting, data analysis, and testing & experimentation. And I could go on!

To simplify it, we gathered 7 reasons why Growth Marketing is the only way to go. We already told you reasons number one, number two, and number three.

Here’s number four:

4. The basis of Growth: User-Centric Omnichannel Strategies

Growth Marketing builds cross-channel strategies, always user-centric, to target audiences in many ways and forms.

In the past, consumers followed a linear path to buying, moving from awareness to purchase at a predictable rate. But it’s very different now! Users take non-linear journeys constantly, switching across devices, platforms, and technologies.

And paying attention pays off! 49% of consumers have made an impulse purchase based on a highly personalized experience.

Watch the full video on our YouTube channel to find out the rest of the reasons:

Join the hundreds of happy clients that found success with our growth roadmaps and strategy. Contact us today, and let’s get started.

Related Posts