Why Growth Marketing: #3 Strong Focus on Customer Lifetime Value


Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level.

If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients — that is, overall, a more complete strategy, targeting all the essential eCommerce fields and aspects. “Aim to client growth” has been the label of one of Tavano Team’s business strategy pillars for many years. But what does it mean, exactly?

Between Growth Marketing, Digital Marketing, and Growth Hacking, it can get pretty confusing, pretty fast. So, let me put it this way. Say you need to go from point A to point B. Growth Marketing is the map that shows you a clear path toward your destination, while Digital Marketing is the vehicle you use to get there.

Growth is a way of marketing rather than a set of tactics, and it puts a high value on goal-setting, data analysis, and testing & experimentation. And I could go on!

To simplify it, we gathered 7 reasons why Growth Marketing is the only way to go.

We already told you reasons number one and number two.

Here’s number three!

3. Strong focus on Customer Lifetime Value

Growth Marketing is all about Customer Lifetime Value.

It costs ten times more to acquire a new client than to retain an existing one! 

Digital Marketing focuses strongly on capturing new customers, their conversion, and retention. However, Growth Marketing adds Referrals and additional revenues to the mix, making the most of your existing customer base.

We also improve conversions and increase customer engagement while staying true to the company and its users. To achieve this, we follow human-centered research to understand customers and create differentiated services to keep that bond.

Watch the full video on our YouTube channel to find out the rest of the reasons:

Join the hundreds of happy clients that found success with our eCommerce growth strategy. Contact us today, and let’s get started.

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