Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level.
If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients — that is, overall, a more complete strategy, targeting all the essential eCommerce fields and aspects. “Aim to client growth” has been the label of one of Tavano Team’s business strategy pillars for many years. But what does it mean, exactly?
Between Growth Marketing, Digital Marketing, and Growth Hacking, it can get pretty confusing, pretty fast. So, let me put it this way. Say you need to go from point A to point B. Growth Marketing is the map that shows you a clear path toward your destination, while Digital Marketing is the vehicle you use to get there.
Growth is a way of marketing rather than a set of tactics, and it puts a high value on goal-setting, data analysis, and testing & experimentation. And I could go on!
To simplify it, here’s the first reason why Growth Marketing is the only way to go.
1 – Making the most out of data with Growth Marketing
Growth Marketing is based on data-driven methodologies that bring results. All our decisions are based on their impact on different channels and agile methodologies, focusing on testing different strategies and approaches to achieve the best results. Goal-setting is critical, too, with SMART goals (specific, measurable, attainable, relevant, and timely) at the foundation of this mindset.
Continuous data collection, analysis, and research help us identify, improve and perfect things that work, and change those that don’t.
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