End-of-the-year Holidays are almost here. The most significant pre-holiday sales – Thanksgiving Day, Black Friday, and Cyber Monday — are behind us. What did we learn about Cyber Week this year? How did eCommerce sales perform?
Although it was predicted that inflation would affect sales growth this year, a survey conducted by Drive Research showed that 80% of respondents said they would be shopping this Cyber Week. Now that the results are in, we can say expectations were exceeded. Turns out inflation didn’t really have an impact as expected.
BigCommerce provided a trend analysis based on its merchants and compared it to last year’s data. Here’s what we’ve learned:
- Thanksgiving Day sales in the U.S. were up 2.9% YoY, according to Adobe Analytics, setting a record of $5.3 billion.
- Black Friday eCommerce sales have continued rising over in-person shopping. This is largely due to the pandemic-induced eCommerce boom, and the comfort of shopping at home.
- The survey by Drive Research also identified that 69% of people planned to shop online this Black Friday. Only 32% would shop in person.
- Early Black Friday deals were a thing this year. Major retailers like Amazon, Walmart, and Best Buy released discounts on big-ticket items throughout October.
- However, these early deals didn’t affect this year’s Black Friday eCommerce sales, which crossed the $9 billion mark for the first time, and set a record of $9.12 billion.
- “With a year-over-year sales increase of 31% on Black Friday and 23% on Thanksgiving, BigCommerce merchants grew significantly faster than overall eCommerce,” said Brent Bellm, Chief Executive Officer at BigCommerce.
Read more about BigCommerce’s Holiday analysis here and contact our BigCommerce – NetSuite experts to learn more about Holiday Sales eCommerce trends and the BigCommerce platform.
