BigCommerce Apps: Must-Have Tools for B2B eCommerce

Business-to-business (B2B) transactions are increasingly becoming a significant segment in the eCommerce industry. As long-time businesses adapt to the digital evolution, SaaS platforms like BigCommerce have become go-to solutions for B2B businesses looking to expand their reach and increase operational efficiency: With over 40,000 active stores, BigCommerce keeps growing steadily and becoming a leading option for eCommerce businesses.

BigCommerce offers different plans you can subscribe to, but in order to further enhance functionalities, the platform also offers a marketplace of BigCommerce apps and integrations you can acquire according to your needs.

According to Paul Dabrowski, Senior B2B Channel Manager at BigCommerce, “the BigCommerce marketplace provides a wide range of apps to extend your store’s functionality, from marketing automation to loyalty programs. This allows you to tailor your store to your specific needs without custom development and enhance the customer experience, ultimately driving sales and growth.”

In this blog post, we’ll explore some must-have add-ons and tools available in the BigCommerce App Marketplace that are particularly empowering for B2B eCommerce businesses.

B2B Wholesale & Custom Pricing Apps

When we talk about B2B, we know that flexibility in pricing is a basic need. Businesses can vary their prices according to client-seller relationships, specific agreements, or more. Wholesale and custom pricing apps available in the BigCommerce app marketplace allow businesses to set different pricing levels based on customer segments, specific discounts, or negotiated contracts. These apps will help you streamline the process of managing complex pricing structures, ensuring accurate pricing for each B2B customer, avoiding potential mistakes or misunderstandings, and facilitating smoother transactions.

CRM (Customer Relationship Management) Integrations

Effective customer relationship management is crucial for maintaining a good, effective bond with clients. Integrating CRM systems like Salesforce or HubSpot with BigCommerce enables businesses to centralize customer data, track interactions, and personalize experiences across touchpoints of the buyer’s journey. At Tavano Team, we know data is the core of every effective eCommerce growth strategy. With seamless data synchronization between BigCommerce and whichever CRM platform you’re using, it’ll be way simpler to nurture leads, manage accounts, and drive customer loyalty more effectively.

Inventory Management Solutions

Maintaining optimal inventory levels is essential for eCommerce operations. Inventory management apps available in the BigCommerce marketplace provide features such as real-time inventory tracking, automated stock replenishment, and multi-location management. With these solutions, B2B businesses can optimize inventory control and ensure timely fulfillment of customer orders, enhancing overall efficiency and customer satisfaction, and saving money on potential mistakes or lost clients.

Shipping & Fulfillment Apps

Shipping and fulfillment apps in the BigCommerce marketplace allow functionalities such as delivery rate calculation,printing, order tracking, etc, and can be integrated with major carriers like UPS, FedEx, and USPS for easier management. By automating shipping workflows and providing consistent, real-time visibility into delivery status, these apps help B2B businesses deliver fast and reliable order fulfillment, enhancing customer satisfaction and customer lifetime value.

B2B Payment Solutions

Offering your clients secure and flexible payment options is a must in today’s eCommerce landscape. Fortunately, BigCommerce offers integrations with all leading payment gateways and B2B payment solutions, allowing businesses to accept various payment methods, including credit cards, ACH transfers, and invoicing. These integrations also support features such as net payment terms, recurring billing, and payment reconciliation, simplifying the payment process for both buyers and sellers when closing a sale.

We can ensure the BigCommerce Apps Marketplace provides a variety of tools specifically designed for the unique needs of B2B eCommerce businesses, allowing them to stay modern, efficient, and responsive to evolving customer demands. In fact, we highly recommend BigCommerce to our B2B clients for various reasons you can discover in this other blog post.

For further assistance on BigCommerce, eCommerce growth, or anything NetSuite-related, we’re here for you. Contact us today to get started optimizing your NetSuite eCommerce business!