End-of-the-year Holidays are almost here. The most significant pre-holiday sales – Thanksgiving Day, Black Friday, and Cyber Monday — are behind us. What did we learn about Cyber Week this year? How did eCommerce sales perform?
Although it was predicted that inflation would affect sales growth this year, a survey conducted by Drive Research showed that 80% of respondents said they would be shopping this Cyber Week. Now that the results are in, we can say expectations were exceeded. Turns out inflation didn’t really have an impact as expected.
BigCommerce provided a trend analysis based on its merchants and compared it to last year’s data. Here’s what we’ve learned:
Read more about BigCommerce’s Holiday analysis here and contact our BigCommerce – NetSuite experts to learn more about Holiday Sales eCommerce trends and the BigCommerce platform.
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