Mobile-Commerce is an ever-evolving shopping behavior. According to research by Dynamic Yield, 76% of shoppers use their mobile devices to make purchases to save time. Logically, as more consumers turn to their smartphones or tablets for shopping online, eCommerce businesses must prioritize mobile-first designs and strategies to stay competitive and avoid losing customers.
For online merchants using BigCommerce, this means investing in BigCommerce web development that caters to mobile users first. Today, we’ll take you through some mobile-first strategies that you can use to optimize your BigCommerce store and increase mobile sales!
When we talk about a mobile-first approach, we talk about designing and developing your eCommerce storefront thinking about mobile users as the primary audience, instead of desktop users. This means you will design your page tailored to smaller screens, keeping in mind the mobile user experience at every step of the design process.
According to Paul Dabrowski, Senior B2B Channel Manager at BigCommerce: “Mobile-first BigCommerce stores must have fast loading times, responsive design, and easy product search and checkout to create a seamless user experience. This can significantly improve conversion rates and customer satisfaction”.
The design of your store needs to adjust to fit any screen size properly, without losing any capabilities or information on the way. This is the foundation of mobile-first BigCommerce web development: use flexible grids and layouts so that your site can provide an optimal experience on all devices. In Paul Dabrowski’s words: “An intuitive and responsive search is more than a feature—it’s your frontline in customer satisfaction and sales”.
Just as in desktop but even more so for mobile, delivering intuitive navigation is essential for users to convert. Mobile users want to find what they’re looking for fast and without any difficulty. Use collapsible menus, clear Call To Action (CTAs), and a search bar that’s easy to access on any device. Avoid cluttering your site with useless elements that could overwhelm mobile users.
As we just mentioned, speed is critical for mobile users. In fact, 83% of online users expect websites they visit to load in three seconds or less. You can use tools like Google PageSpeed Insights to identify and fix performance issues on your eCommerce store. Also, don’t forget to compress and optimize your images and files, as well as consider lady loading to fasten your times.
Of course, mobile users interact with your site through touch, so it’s important to design elements like buttons and links that are easy to tap. Ensure they are big and stand out enough to be clicked on and that there’s enough spacing between clickable elements to prevent accidental clicks.
The checkout process is a critical moment when online shopping: lots of potential sales are lost there due to different reasons (shipping costs or times, registration complications). It is crucial to simplify the mobile checkout process as much as possible: minimize the number of steps, offer checkout as a guest, and integrate mobile payment options like Paypal, Apple Pay, Stripe, Google Pay, etc.
Testing is always a must when it comes to eCommerce. Make sure you regularly test any change you make to your BigCommerce store across all mobile devices and browsers to ensure consistent performance and ease of use.
BigCommerce offers a variety of features and capabilities that cater to mobile-first strategies effectively. Here are some of them:
– Stencil: Stencil is BigCommerce’s theme engine. “It incorporates industry best practices in technology, design standards, SEO, and allows developers to build a stunning storefront that engages shoppers and encourages checkouts on any device.”
– AMP (Accelerated Mobile Pages): BigCommerce supports AMP, allowing users to create incredibly fast mobile pages that can improve user experience and SEO.
– Mobile-Optimized Themes: BigCommerce offers a selection of mobile-optimized themes, designed to provide a seamless shopping experience on mobile devices. Of course, once you choose a theme, you can customize it as you like to fit your brand identity and hire BigCommerce developers if needed to make sure it’s tailored to your business needs.
So, as you see, keeping a mobile-first approach during BigCommerce web development is a must nowadays. By prioritizing mobile users and optimizing your store for their needs, you will improve customer experience, boost your SEO rankings, and ultimately increase sales and conversions. To learn more about BigCommerce web development tips, or get the help of our experts to optimize your eCommerce website, don’t hesitate to contact us!
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