Our Blog

is-bigquery-required-for-ga4
Digital Marketing
Cecilia Taibo

Is BigQuery required for GA4?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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7-Reasons-Why-Growth-Marketing-Wins-over-Digital-Marketing
Digital Marketing
Felipe Pose

Why Growth Marketing: #3 Strong Focus on Customer Lifetime Value

Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At

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SuiteWorld-2022-The-Final-Stretch
NetSuite
Francisca Galperin

SuiteWorld 2022: The Final Stretch

The wait for NetSuite’s event of the year is finally coming to an end. Next Tuesday, in Las Vegas and virtually, the party’s starting. Let’s recap everything we’ve told you about SuiteWorld 2022 so far: The basics: when, where, what, how much, etc. Going a little further: SuiteWorld On Air

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can-i-run-ga4-and-universal-analytics
Digital Marketing
Cecilia Taibo

Can you run GA4 and Universal Analytics?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

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7-Reasons-Why-Growth-Marketing-Wins-over-Digital-Marketing
Digital Marketing
Felipe Pose

Why Growth Marketing: #2 Funnels 2.0

Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset —

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whats-new-in-klaviyo-their-best-recent-updates
Digital Marketing
Sebastian Correa

What’s New in Klaviyo: their Best Recent Updates

One of the leading email and SMS marketing platforms, Klaviyo, has been continuously delivering new products, features, services, and partnerships. We’ve already talked about their recent collaboration with Shopify, which we’re still very excited about. However, some more Klaviyo updates have been catching our attention. As you might already know,

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Managing-cloud-storage-&-files-within-NetSuite
NetSuite
Diego Praderi

The Link #9: Managing Cloud Storage & Files Within NetSuite

We’re back with “The Link,” our eCommerce podcast focused on NetSuite merchants, where we unveil the secrets and hacks of the eCommerce industry from the hands of long-time experts in different fields.  Today, we welcome back Sam Hornstein, President and Owner of eXtendTech & Dino Bangiorno, Managing Director, for another

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should-i-migrate-to-ga4
Digital Marketing
Cecilia Taibo

Should you migrate to GA4?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed

Read More »
7-Reasons-Why-Growth-Marketing-Wins-over-Digital-Marketing-n1
Digital Marketing
Felipe Pose

Why Growth Marketing: #1 Making the Most out of Data

Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At

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An Assorted Pick