Our Blog

The-New-Way-to-Sell-B2B
NetSuite
Diego Praderi

The Link #7: The New Way to Sell B2B

In the seventh episode of our podcast The Link: eCommerce connections, especially thought for NetSuite ERP users, we delve into B2B eCommerce with expert Alec Berkley. He is co-founder of BundleB2B and now director of Business Development for B2B at BigCommerce. On top of that, he is also a musician. 

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How-to-Reduce-Returns-and-Manage-Them-When-They-Happen
NetSuite
Francisca Galperin

How to Reduce Returns and Manage Them When They Happen

In the eCommerce world, returns are impossible to avoid. We understand not everyone will be satisfied with the product once it arrives at their home because, as much as we would like to ignore this, it’s just not the same to see a product in real life as to see

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hard-truths-about-sms-and-email-marketing
NetSuite
Diego Praderi

The Link #6: Hard Truths About SMS and Email Marketing

In The Link: eCommerce Connections Episode 6, we had the pleasure of welcoming an email and SMS marketing expert to teach us all the basics and tricks you should know before getting to it.  Jake Cohen is VP of Content at Klaviyo, a leading online marketing platform that helps you

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shopifys-2022-summer-updates
Shopify
Rodrigo Alonso

Shopify’s Updates of Summer 2022

Shopify Editions is here. What is it, you ask? Two times a year, Shopify shows everything they’ve been working on in the past six months and all they’ve done to increase the experience of buyers and sellers of the platform. Here are some of the Shopify updates we loved from

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8-Site-Navigation-Tips-and-Tricks-to-Improve-UX
Digital Marketing
Marisa Garcia

8 Site Navigation Tips & Tricks to Improve UX

User experience, or UX, is a positive aspect of shopping most people take for granted until poorly integrated. At that point, everyone notices the look, feel, and usability. Usability refers to how well it functions and its predictability, which, in turn, integrates look and affects the feel.  The look grants credibility

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the-link-the-power-of-web-accessiblity
NetSuite
Diego Praderi

The Link #5: The Power of Web Accessibility

On June 10th, the fifth episode of our eCommerce podcast went live. This time, Joshua Basile, power wheelchair user, lawyer, and disability rights advocate, joined us for a much-needed chat about web accessibility and trying to make the world, and the Internet, a better place for everyone. Josh constantly serves

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the-Link-4-product-Visualization-in-eCommerce
Digital Marketing
Diego Praderi

The Link #4: Product Visualization in eCommerce

On May 27th, Cylindo’s Director of Customer Success Johannah Coffey, and Customer Marketing Manager Dijana Boshkova, joined us in The Link: eCommerce Connections, our podcast, to discuss 3D Product Visualization and how it’s changing the eCommerce game. What is product visualization, how does it work and how can it benefit

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Web-accessibility-in-2022-whats-new
Digital Marketing
Martina Vilar del Valle

Web Accessibility in 2022 – What’s New?

Accessibility is a big deal. We don’t hesitate to think that applied to the “real” world. Of course, people with disabilities should be able to circulate the streets comfortably, which is why we have ramps and audible traffic lights for those who need them. But, what about web accessibility? Sometimes it’s

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5-Essential-Customer-Emails-You-Need-to-Design-Today
Digital Marketing
Diego Praderi

5 Essential Customer Emails You Need to Design Today

In a climate of ever-increasing competition, you must differentiate your website from your competitors by improving customer engagement. Email marketing campaigns and customer emails are a great differentiator tool to increase engagement and conversions. Here are 5 essential types of emails that can put your online business ahead of your

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An Assorted Pick