BigCommerce

7 Reasons Why BigCommerce is the Right Platform for You

Do you wonder why BigCommerce might be the right platform for you? Let’s talk about it! BigCommerce is one of the most popular platforms for eCommerce out there, and while many say it’s the best one, I want to help you discover if it’s the best fit for your business.

BigCommerce has over 60,000 active users, and brands such as Hush Puppies, Sony, and Toyota use it for their businesses. So, why should you choose BigCommerce? Here are 7 reasons that might help you find out if it’s right for you:

1. Ideal for B2B and B2B2C

BigCommerce is ideal for the B2B market or that hybrid model B2B/B2C.

2. B2B Bundle

They recently incorporated the bundle B2B to their offer which comes with some pretty cool out-of-the-box features like for example “delegated purchasing”. This gives sales representatives the ability to log in on behalf of a company; share shopping lists; have senior buyers with approval capabilities and one that I personally love is the Invoice Portal.

This portal allows you to view, track and pay all their invoices; and of course, pay all those invoices. Your clients can obviously be on your preferred terms, allow them to pay with a credit card, and even do ACH transfers! A lot of merchants request that quite often. Isn’t that cool?

3. Wide Variety of Apps

BigCommerce offers a wide variety of apps and you can integrate them easily. In many cases almost plug-and-play.

4. 99.99% Uptime

Are you worried about your website being down? BigCommerce offers unbeatable Uptime at 99.99% and 100% for the 7th consecutive year during cyber week. Not bad!

5. Fast API

They also offer a lightning speed API which is 100 times faster than other industry leaders. You might wonder how relevant that might be. But when you are connected to an ERP and want to sync data it can make all the difference. If you are updating specific fields or pricing for 25,000 items, this could take over 4 hours on some of the most powerful platforms or even days on some other eCommerce platforms. While in BigCommerce you’ll be done in under a minute. Yes, that’s right.

Do you need to create an item with a hundred item options? That is a lot, I know, but still, BigCommerce as a platform gives you that capability. You can even go up to 250 if you want. Well, in many other platforms you are limited with the number of item options that you can create to maybe 4, 5, or even less. 

6. Akamai CDN

How many times did you need to process and optimize your images before uploading them to the website? Well, that is one less thing you need to worry about when using BigCommerce. They use Akamai as their CDN so it will optimize all those images automatically for you!

7. SEO Optimization

When it comes to SEO, BigCommerce offers you very flexible possibilities. For example, if you need to create your own URL structures they ensure that every unique page has only one URL, so you don’t get punished for duplicate content, and they have microdata or rich snippets built into your product pages. This gives you the possibility to display reviews, stocks, prices, or other relevant data directly into Google Search results. And you know how important this is for improving your organic traffic.

These are just a few of the features that BigCommerce offers, besides the ease of use and their extensive customer support, so if you want some help deciding if BigCommerce is the right platform for you, just book a meeting with us and we’ll be happy to share our experience.

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The Ultimate eCommerce Launch Checklist

Tavano Team partnered with BigCommerce to bring you the ultimate list of essential steps for the successful launch of your eCommerce business and website.

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Rodrigo Alonso

Rodrigo Alonso was appointed CEO of Tavano Team in 2020 and has brought a great mix of leadership, inspiration, operational experience, technical breadth, and passion for customer care.

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