Nowadays, B2B buyers expect the same seamless, intuitive online experiences they enjoy as consumers in B2C stores. B2B eCommerce keeps growing every year, and we’ve come a long way: B2B online stores are more refined and modernized every day.Â
However, if you’re a B2B business looking to expand online, you might be wondering which is your best platform option. And if you’re one of NetSuite’s over 40,000 customers, you might be reading this post because you want to consider using SuiteCommerce. Don’t worry, we’ve got you covered!Â
Whether you’re a wholesaler, manufacturer, or distributor, we can guarantee that SuiteCommerce Advanced offers a vast suite of features tailored to streamline complex B2B transactions, allowing you to personalize the customer experience and improve overall operational efficiency. Also, one of the main advantages of SuiteCommerce in general is that it can be deeply customized and tailored to each business’s needs.
Now, let’s dive into the top features that make SuiteCommerce Advanced a powerful platform for B2B merchants.
1. Customer-Specific Pricing & Terms
B2B sales are often in larger sums than B2C, and they might require specific pricing or different payment terms depending on the customer. SuiteCommerce Advanced supports these out of the box: Customers will see personalized pricing, quantity-based discounts, and applicable promotions based on their account profile.
2. Self-Service Account Management
One of the biggest advantages of using SuiteCommerce Advanced for B2B is its robust self-service portal. B2B customers can:
- View order history and status
- Reorder from past purchases
- Track shipments
- Manage returns
- Access quotes and invoices
This reduces the need for manual customer service interactions and gives buyers the autonomy they want, while also giving them full control and visibility of their transactions.
3. Quoting and Quote-to-Order Conversion
SuiteCommerce Advanced enables customers to request quotes directly from the website. Sales reps can review, adjust, and approve quotes within NetSuite, and customers can easily convert approved quotes into orders with just a few clicks. This streamlines and simplifies the sales cycle.
4. Multiple Shipping and Billing Options
B2B purchases often involve complex fulfillment needs. For this reason, SuiteCommerce Advanced supports multiple shipping addresses per order, split shipments, and different payment methods (terms, credit cards, invoices). These flexible options help meet the diverse needs of B2B buyers, enhance customer relationships, and improve conversion rates.
5. Purchasing Controls and Approvals
For organizations with multiple buyers, SuiteCommerce Advanced offers different user roles and purchasing limits. Businesses can implement approval workflows and spending caps to ensure compliance with internal procurement policies, all managed within the customer’s online account.
6. Custom Catalogs and Product Visibility
SuiteCommerce Advanced allows you to tailor product visibility based on customer groups that you can segment based on chosen criteria. Whether you want to show specific SKUs to certain accounts or offer exclusive product lines to VIP customers, you have full control over what they see.
7. Tight Integration with NetSuite ERP
Perhaps the most powerful feature of all, SuiteCommerce Advanced is natively integrated with NetSuite’s ERP. This means that NetSuite ERP users will have their eCommerce platform and back-office systems—inventory, order management, pricing, customer records— constantly in sync without the need for third-party connectors and extra costs, facilitating real-time data synchronicity to avoid errors and miscommunication.
Final Thoughts
SuiteCommerce Advanced has become a top-notch option for B2B merchants, especially those who are already in the NetSuite ecosystem, supporting complex transactions, powering tailored experiences, and offering a strong base for scalable growth. Contact our SuiteCommerce Developers team to learn more about the platform, see if it fits your business needs, and get started building your dream B2B site.
