The B2B eCommerce growth strategies you pick to expand your business go a long way in determining how you survive in a competitive market in the long run. Here are three effective ways to ensure steady B2B growth!
Keep your content marketing focused.
Evidently, B2B businesses rely heavily on content marketing. One effective strategy for boosting business growth is focusing the content on the specific needs of your clients. So ensure that it addresses their problems and gives them a reason to need your products and services.
Partner with a marketing agency
63% of B2B marketers partner with agencies to handle any issues that regard marketing. Indeed, marketing agencies possess the required skills and expertise to take your business to the next level. This is especially essential for small-to-medium businesses that do not have the resources to build an in-house marketing department.
Leverage the rise of mobile
Mobile devices account for up to 50 percent of the world’s web traffic, so you cannot afford to ignore the opportunity they offer. Besides, there are over 5 billion mobile users! For the most part, it’s a vast, untapped market. So you should make sure your content is accessible through any mobile device. If you can develop mobile apps to help you reach more prospects and existing clients; they can help give your business the exposure it needs.
Quantifying the Value of Strategic Marketing Objectives
Roughly half of all businesses simply view marketing as a segment of the sales team, conflating marketing objectives with sales goals. Quantifying the actual value of marketing objectives will give a marketing plan more relevance in a company, allowing it to better influence the overall direction.
Marketing ROI Metrics
Over half of the companies involved in B2B marketing admit they cannot measure their marketing ROI accurately (Schmukler, 2019). Suppose a marketing department fails to show the specific value its objectives bring to a company. In that case, it is conceivable for companies to shift resources away from marketing and stifle future marketing objectives. It should be noted, Google Analytics is a great tool to measure marketing ROI by calculating both website traffic and the quality of the traffic by use of its Funnel Visualization feature.
Digital Competitive Analysis
A digital competitive analysis will evaluate the different outlets of a company’s marketing plan, providing insight into adjustments and changes that need to be made. This type of analysis focuses on the strengths and weaknesses of a company’s website, search engine content evaluation, and online advertising evaluation.
Senior Marketing Advocate
A senior marketing advocate would essentially be the voice of both the marketing team and customer for the company in all significant decisions. This individual would be the embodiment of the marketing department. Readily using marketing ROI metrics, digital competitive analysis, and other data to continually campaign for the relevance of the strategy.
Empathize with the Customer
Moreover, it’s crucial to remember that your clients have different preferences. As such, you should invest in researching them to offer exactly what they are looking for. An effective marketing strategy personifies the voice of the customer. Overall, a company’s primary goal must be to understand better who its customers are and what they want.
Know the Customer’s Journey
To know the customer’s journey is to understand the customer’s mindset. It’s vital information that allows a company to produce more relevant content to attract that customer. Some specific criteria to help bring the customer’s identity into a better focus would be their demographic information, shared interests, motivations for using the product, and preferred method of communication (B2B Marketing, 2019).
Millennials and the Changing Marketing Strategy
The growing influence of the Millennial customer base requires the adaptation and evolution of specific marketing strategies to target their preferences. For instance, Millennials are far more active on social media and detest cold calls. Also, they’re not as likely to respond to advertisements in the mail and are becoming less likely to react to email-based marketing.
All marketing strategies should consider these facts, and these marketing principles must be the guiding force behind a company’s operation.
How AI and Machine Learning are Transforming eCommerce
The technology behind Artificial Intelligence and machine learning has been developing rapidly. And every industry is seeing the impact of this tech boom, including eCommerce. For instance, AI can track trends and help eCommerce sellers make accurate predictions about future sales. It can also help provide a better customer experience and remarket to potential customers who may not have engaged on the first try.
Stay On Top Of Trends
AI and machine learning are growing exponentially! With this in mind, it’s essential to stay ahead of the curve. An easy start would be to use AI and ML to manage and curate the customer and sales data you’re already gathering! Consequently, with lots of high-quality data, you can make accurate predictions about future trends and make smarter decisions for your business in the long term.
So, are you ready to apply growth strategies for your eCommerce? We’re here for you. Contact us to get started on this exciting new path with us!
