Why You Should Start Using TikTok to Grow Your eCommerce TODAY

TikTok is not news anymore: it has been a protagonist of social media apps for a while now, but should you think about using TikTok to grow your eCommerce?

A strong social media presence is essential for brand building, connecting with your audience, and generating more sales.  All marketers know that. But which social media platforms should you be using? Well, TikTok is now the social media app that people spend the most time on, and it is used by 1.6 billion people in 2023 (source) so you should definitely be considering it!

Here are three reasons why you should download the app right now and start promoting your eCommerce!

Tik Tok Ads

TikTok allows cross-platform ads, so you can simultaneously promote your content on Facebook and Instagram. There are three main types of advertisements on TikTok:

• Launch Screen Ads: Whenever users open Tik Tok, an ad appears. These ads are varied; they can be animated or in video format. With many users opening Tik Tok multiple times daily, your outreach potential is incredible.
• In-Feed Ads: These full-screen ads pop up when users are scrolling through their “For You” feed. These are similar to launch screen ads.
• Hashtag Challenge Ads: in-app shopping feature is called “Hashtag Challenge Plus,” and it allows users to browse products that are associated with a sponsored Hashtag Challenge without leaving TikTok’s platform.

Tik Tok Shoppable Videos

The ability to shop directly while watching a video has staggering conversion potential for eCommerce businesses. With an embedded link on the video, you can easily direct audiences to your site without having to chase down leads the old fashioned way.

TikTok users are also more prone to spending money on the app. Consumers spent around $2.3 billion on TikTok in 2021, which meant a growth of 70% compared to 2020. Also, users are more active and accounts achieve a higher engagement rate than Instagram, with 9.38% for small accounts and 8.43% for larger ones. 

What’s more, only 4% of American social media marketers are on TikTok, so whatever your product, the chances of stepping into uncharted territory on this particular platform are very high.

Using Tik Tok to Grow Your eCommerce Sales

With the help of creative, fun, and engaging content, you could position your business well within TikTok because this app has some exciting benefits: 

• free advertising through hashtag challenges
• ads that reach a wide variety of people
• content that holds users attention
• reaching the right demographic

Under the proper management, you can successfully use TikTok to grow your SuiteCommerce business, especially if you are targeting millennials or centennials. Right now, over 1.5 billion people use the app, and two-thirds are under 30 years old. But TikTok is growing incredibly fast, and everything points to it becoming increasingly popular among all demographics.

If you want to grow your eCommerce and incorporate TikTok into your marketing strategy, we can help you. Contact our eCommerce growth strategy experts today!

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