2025 eCommerce Trends: What NetSuite Users Need to Know

With eCommerce being a rapidly evolving industry, with over 28 million eCommerce stores globally, remaining competitive is a must. How? Well, analyzing trends and staying on top of them is necessary. Consumer expectations are constantly changing and new technologies emerge every day. Today, we’ll go through some of the most relevant 2025 eCommerce trends that NetSuite eCommerce users should be leveraging to stay on top of their game and boost growth. Let’s get into it!

1. AI-Driven Personalization

Certainly, Artificial intelligence (AI) and machine learning are no longer just an option: it’s expected and necessary to deliver highly personalized shopping experiences. Today more than ever, shoppers expect content that is suited to their wants and needs, as well as virtual assistants to answer their queries in a fast and effective way. Fortunately, NetSuite users can integrate AI-driven eCommerce solutions into the platform to make sure they’re offering the best experience they can to their customers. It also offers AI tools all across the platform, which you can learn more about in our blog post about NetSuite’s latest release.

2. Omnichannel Stores

Go where your clients are. Don’t offer just one website to shop at. Nowadays, you can target different clients over different platforms. Whether they prefer shopping on a mobile app, a website, or a social media platform directly, businesses need to offer a seamless shopping experience all around. By using NetSuite as your ERP platform, you can centralize your data (inventory, orders, customer data, etc) and automate order management to ensure a smooth shopping experience.

3. Sustainability and Ethical Shopping

Although this isn’t a recent development, sustainability keeps becoming more and more relevant as it becomes more and more necessary. Being transparent about carbon footprints and offering environmentally friendly shopping options can increase customer loyalty and brand value. Learn more about the tools and measures that NetSuite offers to increase sustainability: Environmental, Social, and Governance (ESG) Guide in 2024.

4. Subscription Models

Subscription-based eCommerce is gaining popularity. Digital memberships with unique offerings and experiences are a great way for businesses to generate steady revenue while building strong customer relationships and brand loyalty. Here are some insights on Subscription eCommerce from BigCommerce (an eCommerce platform that can also be integrated with NetSuite!)

5. Stronger Data Privacy Regulations

Last but not least, data privacy and security are a major aspect to keep in mind throughout the entire eCommerce experience. Stricter data privacy laws are emerging worldwide (such as GDPR updates and new U.S. regulations), and businesses need to remain proactive about compliance. NetSuite’s compliance tools can help users adhere to global data privacy laws, and integrating secure payment platforms can help them ensure customer data protection.

To conclude, we can definitely see some 2025 eCommerce trends getting stronger in the industry this year – and some new ones coming. NetSuite users definitely have an advantage: whether they use SuiteCommerce or other storefront platforms such as BigCommerce or Shopify, using NetSuite as your ERP solution ensures advanced tools and constantly evolving capacities. By leveraging the platform’s offerings, businesses can enhance customer experience and drive long-term growth this year.

As always, we recommend working with NetSuite eCommerce experts to truly make the most of your platform. Contact our team today to start tackling your 2025 Growth goals.