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9 Tips to Increase Your AOV with SuiteCommerce

Want to increase your Average Order Value (AOV) with SuiteCommerce? We got you. AOV is an important metric retailers need to constantly keep an eye on; essentially it’s how much money a customer spends each time they place an order. In 2023, online orders had an average value of 133 U.S. dollars. That’s not bad, but the goal, of course, is to make it go up! Here are some tips by SuiteCommerce Developers on how to increase AOV on your SC site!

If you’re still not sure about which eCommerce platform is best for you, here’s an article that explains whether SuiteCommerce is right for your business!

1. Related items

Don’t just sell them the one item: list all the accessories that are likely available for it. For example, batteries or cables that are needed and not included.

2. Correlated items

Items indirectly related or similar may intrigue your customer. These can be as simple as “customers who bought x also bought” or involve more intelligent algorithms using your user data. Either way, show them something else they might like and they may take you up on it.

3. Recently viewed items

Instead of them having to hit their browser history or back button, keep their recent history on the current page. They may have forgotten what they originally set out to find on your website!

4. Sell it in a combination or bundle

Another way to increase your AOV is to tempt your customer with a kit of related items that when purchased together come at a significant discount. Works with everything from hardware to software, clothing to equipment.

5. Mark down for bulk orders

Get customers to stock up now with quantity pricing offering a markdown for larger orders.

6. Start a loyalty program

Keep them coming back for more with reward points they get for spending, referring a friend or sharing on social media, as well as offers they can’t find anywhere else. Last SuiteWorld I was impressed with the Clutch solution which seems to integrate well with NetSuite.

7. Subscriptions

We love subscription models and we covered it in “How Subscription Business Models Increase Customer Lifetime Values”. Consumable items such as vitamins or toothpaste can be sold on a recurring basis, but get creative! As order frequency increases a higher discount is applied to the shopper.

8. Give them free shipping

According to UPS, 61% of shoppers abandon their purchases if they have to pay shipping fees. If you can’t offer it without cutting into the bottom line, set a minimum purchase amount for it to kick in.

9. Save for later

Available in SuiteCommerce Advanced, a portlet containing previously saved for later items is displayed right below the shopping cart table as a reminder for shoppers before checking out.

Need more help? Contact our NetSuite eCommerce experts today to learn more ways to optimize your eCommerce growth strategy.

Don’t forget to check out our NetSuite eCommerce services too:

NetSuite SEO

Paid Media

Business Intelligence

Email Marketing

Social Media

NetSuite Integrations

NetSuite Developers

UX Design

Fran Galperin

Fran Galperin is the Director of Tavano Team. Over the years, Fran has amassed immense knowledge and expertise in the NetSuite ERP and SuiteCommerce fields, becoming the most trusted advisor for +70 NetSuite clients.