In 2025, 70% of B2B and B2C eCommerce traffic comes from mobile phones on average. ​​Based on this information, we can say that it makes the most sense to implement a mobile-first design on your SuiteCommerce website: Designing for the smallest viewport before scaling up to desktop ensures that performance, usability, and conversion rates will be optimized for where it counts most. This means:
- Prioritizing critical content and user journeys.
- Optimizing assets (images, CSS, JS) for low‑bandwidth networks.
- Embracing progressive enhancement and adding richer desktop features without disrupting the mobile priority.
Now, let’s get into the core development principles of mobile-first design to keep your site ready and optimized for mobile users!
Core Principles to Apply
1. Content Hierarchy & Thumb‑Reach Layouts
Structure your PDPs and checkout so the buying funnel essentials—price, variant selectors, Add‑to‑Cart—are in easy‑reach zones of a one‑hand grip. Use NetSuite Site Management Tools (SMT) to reorder modules for mobile.
2. Performance Budgets
Set explicit budgets (e.g., <150 KB critical CSS/JS, < 2s LCP on 4G). Leverage SuiteCommerce’s Resource Loader for async script loading and lazy‑load high‑resolution imagery only on larger screens, where they will be needed.
3. Fluid Grid & REM‑Based Typography
SuiteCommerce themes rely on Sass variables; switch fixed pixel units to REM and percentage‑based grids so layouts expand naturally on tablets and desktop screens.
4. Touch‑Friendly Interactions
Increase tap targets to 48 px, space controls 8 px apart, and replace hover‑dependent menus with tap‑to‑expand accordions using the SuiteCommerce Extensibility API.
Measuring Success
Measuring and data analytics are an essential part of the never-ending eCommerce evolution process. For an optimized site, data is a critical component. Fortunately, NetSuite offers amazing reporting capabilities!
Make sure you track these metrics in NetSuite Analytics Warehouse:
- Mobile conversion rate (+)
- Average page load time (4G) (-)
- Bounce rate on PDP (-)
- Cart completion time (-)
Additionally, leverage alerts to flag regressions after each theme update.
Final Thoughts
Mobile‑first isn’t a trend, and some might say it’s no longer an option: It’s the new must-have for SuiteCommerce success. Follow our tips to make sure you’re hitting the essential steps. For any additional help with anything NetSuite and SuiteCommerce related, you can contact our SuiteCommerce Developers today!
