Average order value, or AOV, refers to the average amount spent by customers per order. When it comes to global… Read More
There has been a buzz about B2B eCommerce in the latest years and the differences with B2C sites. The first… Read More
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is… Read More
Successful websites make an accessible and easy-to-use interface a top priority for their users. In order to design a site… Read More
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is… Read More
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is… Read More
Transactional emails are valuable marketing tools — these system-generated emails triggered by individual user activity offer marketers unparalleled conversion opportunities.… Read More
Managing an eCommerce site involves planning and testing, regularly defining what is working and what isn’t, and then adjusting accordingly.… Read More
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is… Read More
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is… Read More