How to Use eCommerce FAQs to Boost Product Sales in 4 Easy Steps

What if I told you you can use FAQs to boost your product sales? Think about it, it happens to all of us: you’re looking at something you want to buy, and suddenly, you have a burning question about the product and can’t find the answer! Enter the good ol’ FAQs.

Website creators often overlook the frequently asked questions (FAQ) page, which frequently leads to lost sales. I mean, if you’ve got no answers, you won’t buy the product. It’s as simple as that.

You need to understand that your FAQ page will not be one of your most visited pages. However, the few visits it attracts will be from the right people you want on your website, i.e., people searching for specific information about your products and services looking to make an informed decision.

Give them answers, and they’ll give you sales! Here are four tips to make the best out of your FAQ space to turn visitors into customers. Read on!

1. Answer real questions

What happens if you go to the FAQ section of the page you’re navigating, and you see many questions that have absolutely nothing to do with what you wanted to ask in the first place? Utter confusion and frustration.

Inventing questions just for the sake of answering them is a no-go. It only creates clutter, and we want this to be a good space for your customers. So, before completing your FAQ page, think of answering the *real* questions — those you’d want to know if you were to purchase your service or product. 

If you’re not into brainstorming, you can use your customer service department, read the feedback forms on your website, ask your social media managers the questions they receive the most, or even launch a targeted email campaign to anticipate questions. This is all about understanding your customers’ needs and anticipating them!

2. Target organic traffic

A proven method for answering authentic questions and attracting your target audience is to target search traffic. How, and what is that? You’ll ask.

Well, there are people out there who are searching for your products or services on Google. And those people are using keywords. Those keywords can be of great use and value to see what they want from you and their doubts about your offer.

Using targeted keywords and frequently asked questions from Google Search to formulate and answer questions is a great way to listen to what people want and need to know.

3. Be clear and concise

In a world of immediacy, you need to be brief and go to the point. People want their questions answered as quickly as possible, so they can feel good and reassured about buying your product. 

Make your questions and answers short and sweet! They need to be plain, direct, and simple to understand. You may want to provide links to more in-depth posts for those searchers who desire more information –to a how-to guide, for example.

4. Organize your FAQs

If you have a small amount of FAQs, say, 5-10, there’s no problem. But if you have more than 5-10 categories of FAQs with numerous related questions, you’ll want to organize them so that they don’t look cluttered.

Try these suggestions: 

• Label questions with higher-level category names and bunch them together.
• Place questions together at the top of the page. Further down the page, repeat the question with the answer.
• Place questions at the top of the page and link them to answers further down the page.
• Place questions at the top of the page and provide the answers below the question once it’s clicked.
• Provide a search box.

And remember, a correctly constructed FAQ page converts curious searchers into customers!

To use FAQs as part of your growth plan — and boost sales in the process —, or to take your eCommerce to the next level, get in touch with our NetSuite eCommerce experts for a free consultation!