The New Klaviyo: B2C CRM Features

We’ve talked about Klaviyo many times before. It has been one of our technology partners for a while and, most importantly, the main email marketing platform we recommend to our clients. Powering over 167,000+ brands, among which you can find Mattel, Vans, Glossier, and other major players, Klaviyo has already gained a reputation in the marketing automation field. If you’re getting started with this platform, we recommend you check out our Klaviyo Email Marketing Guide for Beginners.

However, very recently, Klaviyo has launched the first Customer Relationship Management (CRM) platform built for Business to Consumer (B2C) businesses. “This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform—made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)—will help brands increase engagement, drive revenue, and build more loyal customer relationships”, states Alex Le on Klaviyo’s website. 

Even though the CRM market has been mostly focused on the Business-to-business (B2B) until now, Klaviyo has created a platform that combines marketing, service, and analytics, specifically designed for B2C brands to leverage personalization, achieve deeper data insights, and optimize growth. Today, we’ll dive into the main Klaviyo B2C CRM features.

Klaviyo B2C CRM Features

Klaviyo’s latest solution focuses on three main aspects.

Marketing

Leveraging its already fantastic marketing automation capabilities, Klaviyo, of course, continues to include email and SMS marketing, mobile push, reviews, web forms, flows, campaigns, etc. Brands will be able to handle all these different channels from one unique platform, personalizing messages, centralizing data, and taking advantage of Klaviyo’s AI tools to connect with their customers on new levels. 

Service

With Customer Hub, Klaviyo’s first service product, companies can now unify support and marketing in one platform. Customers will be able to access a personalized sign-in in your online store to track orders, manage subscriptions, and discover new products, all in one place, along with a 24/7 AI agent to offer automated support.

Analytics

Klaviyo’s Analytics and reporting capabilities will help you track performance, share results, and build personalized dashboards to continuously optimize your strategy. Boost performance through data-driven decisions and forecast what’s next with predictive analytics and Klaviyo’s AI features.

Apart from unifying marketing campaigns, customer service, and data analytics in one platform, Klaviyo’s B2C CRM solution can also be integrated easily with over 350+ apps for more specific needs.

As you can see, having already gained its popularity, Klaviyo is still aiming for growth and adapting to the ever-changing business needs of the eCommerce industry. We have seen that for clients using NetSuite, connecting their NetSuite ERP to Klaviyo has boosted data capabilities and improved efficiency. Contact us today to learn more about our Klaviyo NetSuite integration and how it can help you grow your business.