Lead generation is one of the top objectives of digital marketing. All of our marketing efforts and goals (brand awareness, audience engagement, etc) as B2B companies have a main objective in common in the long run: getting new leads. But how? Although lead generation is a Growth marketer’s job, using certain tools will definitely help them make the process smoother and more effective. These lead-generation tools will help automate, streamline, and optimize your team’s efforts, allowing your business to grow.
What are lead generation tools?Â
To begin with, lead generation is the process through which sales opportunities are created. Through lead generation, businesses attract potential prospects to then convert them into customers. Lead generation tools are, in this case, digital tools that can help companies through the process of attracting new leads and closing sales. And here are some of our top choices!
1. HubSpot Marketing Hub
HubSpot is one of the most comprehensive lead-generation platforms available. It functions as many tools in one: you can use it to manage email marketing, social media, SEO, data analysis, and much more. HubSpot offers hundreds of features that will assist you through every step of the sales funnel, from attracting to engaging to delighting new customers!
Some of its key features include landing pages and form builders, email marketing campaigns, list segmentation, CRM integration to track activity from leads, live chat and chatbot functionality, and way more. It also offers robust analytic capabilities that allow users to measure the performance of all campaigns!Â
2. OptinMonster
OptinMonster is a powerful lead-generation tool that helps convert website visitors into leads. How? It offers a variety of opt-in forms such as pop-ups, slide-ins, and exit-intent forms that capture attention at the right moment depending on the user’s activity on your website!
It counts with an intuitive drag-and-drop form builder, A/B testing, and segmentation capabilities, and can be integrated into popular marketing and CRM platforms.
3. LinkedIn Sales Navigator
Particularly for the B2B field, LinkedIn Sales Navigator is an essential tool. Through LinkedIn sales, you can identify and connect with industry decision-makers and influencers, and of course, potential clients and partners. Some of its best features are advanced search filters, lead recommendations based on your preferences, direct messaging, CRM integrations, and more.
LinkedIn Sales Navigator empowers you to build targeted lists, personalize outreach, and leverage LinkedIn’s professional network!
4. Leadfeeder
The name says a lot: Leadfeeder is a B2B lead generation software that helps businesses identify website visitors even if they don’t fill out a form.
Leadfeeder can integrate into Google Analytics and track the companies visiting your website to provide valuable, actionable insights.
5. Ahrefs
Although it is particularly focused on SEO, Ahrefs is a platform that helps you boost your SEO strategy to captivate more leads through organic search. By giving you valuable information such as keyword rankings, website health score, backlinks, and more, Ahrefs empowers you to take action and optimize your website to reach wider audiences.
It can even be integrated with other marketing tools like Mailchimp, HubSpot, and Salesforce, to achieve even better results!
Although lead generation can be tricky — there are hundreds of tools that make it easier. Fortunately, most of them have free trials for you to test them before committing. Of course, the ideal platform for you will depend on your specific needs and goals.
Finally, to maximize your marketing efficiencies and boost your sales, don’t hesitate to contact our Growth team: from SEO to email marketing, paid media, and data analysis, we can help you optimize your eCommerce growth strategy to increase conversions. Let’s talk!
