Why Google Tag Manager is Vital for Your eCommerce Success
Tags have become a crucial tool in tracking customer behavior.  In the early days, a developer or webmaster was required to implement many different tags or tracking codes, which could help gather metrics and improve conversions but also potentially hinder a site´s performance. Since Google Tag Manager (GTM), all the pain associated with tags is […]
Attribution Models 101: Use Data to Maximize Your Marketing Budget
Even if you have a general idea of how effective each marketing channel is to your business’ success, wouldn’t it be better if you could look at your data, analyze the results, and know which platform or touch point is giving you the highest ROI? Or the lowest? Imagine how access to that information would […]
Track Individual Users Behavior with ‘User Explorer’ in Google Analytics
Earlier this year Google Analytics launched ‘User Explorer’, a new reporting function designed to allow website owners to view and track how individual users are interacting with their sites and apps. Let’s take a closer look at what behavior this new ‘User Explorer’ tool tracks and how it can help understand your website audience. This blog post […]
How Subscription Business Models Increase Customer Lifetime Values
Want to extend the life of the relationship with your customers AND expand your revenue stream? Consider a subscription business model, recommended by our SuiteCommerce developers. More than 54% of online shoppers have subscribed to an eCommerce subscription box.
5 Google Analytics Reports to Measure Your Website Efforts Effectiveness
So you are using Google Analytics for your eCommerce business but at the end of the day you realize you are gathering so much data and information that you find it hard to prioritize it, interpret it and to take real effective action? This post brings 5 Google Analytics reports that help you track efficiencies […]
5 Secret Weapons for Developing on SuiteCommerce Advanced
For a while now, and since SuiteCommerce Advanced has become more and more popular, we have been in contact with many SuiteCommerce developers that are just new to NetSuite and about to embark on building and extending SCA websites. In an attempt to contribute with these devs SuiteCommerce Advanced training I thought I could help. […]