6 Key Email Marketing KPIs you Should be Tracking
Email marketing is an old but still potent and growing channel: just last year, 77% of marketers declared to have seen an increase in email engagement. Apart from design and copywriting, analyzing email data is a major part of any email marketing strategy: just looking at open rates or overall sales is not enough. Let’s […]
Top 3 Free BigCommerce Themes
We know that choosing a theme for your BigCommerce store can be overwhelming. BigCommerce has over 60,000 users, is a widely popular and still growing eCommerce platform, and offers over 150 paid and free themes. So we get that it can be hard to make a choice. Choosing a theme that adjusts to your needs, […]
Integrating Later with Shopify: Streamline Your Social Commerce Strategy
Social commerce is here to stay. As the eCommerce world becomes more and more competitive, businesses strive to boost their digital presence, stand out from the crowd, and provide customers with a seamless shopping experience. For that, integrating social media management platforms like Later with your eCommerce storefront can be a game-changing strategy. For those […]
Elevating NetSuite Businesses With BlueSnap
As NetSuite eCommerce experts with 15 years of experience, and being a top SuiteCommerce agency, we have learned over time that building an effective, seamless ecosystem around your NetSuite business is essential for success. For every need, there’s a solution (if not, we can build it). Surely, knowing which platforms you need to complement your […]
Listrak vs Klaviyo: Which Email Marketing Platform is Better for You?
Even though we do have a personal preference when it comes to email marketing platforms, and we’ve been using Klaviyo for our clients for years, reaching up to 100:1 ROI through our email efforts, we still like to compare it to other platforms, as we did with MailChimp. We do believe that platform recommendations can […]
Top 5 Lead Generation Tools for Business Growth
Lead generation is one of the top objectives of digital marketing. All of our marketing efforts and goals (brand awareness, audience engagement, etc) as B2B companies have a main objective in common in the long run: getting new leads. But how? Although lead generation is a Growth marketer’s job, using certain tools will definitely help […]
Mobile-First Strategies for BigCommerce Success
Mobile-Commerce is an ever-evolving shopping behavior. According to research by Dynamic Yield, 76% of shoppers use their mobile devices to make purchases to save time​​. Logically, as more consumers turn to their smartphones or tablets for shopping online, eCommerce businesses must prioritize mobile-first designs and strategies to stay competitive and avoid losing customers. For online […]
Best Klaviyo Integrations to Optimize your eCommerce Marketing Strategy
With over 145,000 users, Klaviyo has rapidly become one of the leading email and SMS marketing platforms. We have seen it work wonders, helping our email experts reach impressive results of over 100x ROI for our clients. Klaviyo offers great marketing capabilities, allowing businesses to engage with their audiences in highly personalized ways and create […]
The Role of a B2B Marketing Agency in Boosting Your Growth
B2B (business-to-business) Marketing Agencies are gaining popularity as B2B eCommerce keeps growing. Nowadays, more than 65% of B2B companies offer eCommerce capabilities, and the number keeps growing. Standing out in this competitive landscape is also becoming increasingly difficult, which means marketing efforts need to be taken up a notch. This is where a B2B marketing […]