As we step into 2025 and prepare for a new year, businesses need to keep SEO as a top marketing priority, as it remains one of the most effective channels to drive organic traffic and get quality leads. We have already discussed the basics of the relevance of SEO in eCommerce. Today, we’ll dive into some specific expert strategies to master SEO and reach your goals in 2025. Let’s get started!
Keywords
Of course, keywords are at the core of any SEO strategy. Depending on your industry, competition, and key products or services, you’ll start by listing keywords relevant to your business and your potential customers. For this, imagining a buyer persona and their pain points will help get an idea of what your audience is looking for.Â
Once you have identified these keywords, strategically place them in key page elements such as meta title and H1. Additionally, we need text that is relevant to the main topic: it can include product details, category descriptions, or even product names listed on the category page.
Key Metrics
Analyzing the results of your efforts is key to constantly optimizing your strategy. When it comes to tracking the success of SEO, key metrics should include: organic traffic, revenue, and profit derived from organic traffic. It’s also useful to track conversion rates, impressions, clicks, the number of keywords ranked, and their positions.
Backlinks
Google’s algorithm heavily relies on backlinks, making them vital for SEO. To make a page really authoritative, getting other websites to link to yours as a word of authority will definitely have a great impact.
However, as Google evolves, quality outweighs quantity. High-authority, relevant backlinks are more beneficial than a high amount of spammy, low-quality backlinks. Make sure you collaborate with websites that are solid and relevant to your industry — and avoid paying for backlinks. In addition, make sure to exploit the possibility of interlinking where it makes sense on your own website in order to pass the most authority to your most important pages!
Speed
Page speed and core web vitals are a part of Google’s ranking algorithm, and of course, a crucial part of user experience.
Although keywords and authority are still more important than the technical aspects of SEO when it comes to ranking higher, improving page speed will have a major impact on user experience and conversions, so optimization is always worthwhile!
Structured data
Structured data is a standardized format to provide information about a page and classify its content. Even though structured data will not impact rankings, it can help you have rich results in Google Search, and it can also help you to get more impressions in Google Shopping results. Here’s more information about it!
Audits
Regular SEO audits are essential for maintaining SEO health. Although some great tools are available for this task, such as Google Analytics, Google Search Console, Ahrefs, or Screaming Frog, getting SEO professionals to analyze your website and look for improvement opportunities is a game-changer. A tailored, personalized strategy from experts will help you get your year started with a clear idea of where you should be going, and how to get there.
Regular SEO audits should include: technical SEO (checking for missing title tags, 404 errors, duplicate content, broken links, etc) and traffic analysis, to investigate keyword ranking and traffic drops.
As an ever-evolving practice, having an SEO professional assist you with algorithm changes and new trends is always a good idea. Contact our NetSuite SEO team to get started building a tailored and effective growth strategy today!
