Are you getting started on Shopify? Or need a little help boosting your Shopify site?
It’s no news that social media is key for any business and has been for several years. Using it to amplify your reach and drive more people to your eCommerce site is basically the second thing to do when starting an online business, after finishing your website. However, as popular and intuitive it seems, social media is another form of marketing and therefore, needs its own strategy too.
So, today we’ll share some basics on how to promote your Shopify site on social media! Let’s get into it.
THE QUESTIONS
Before you start posting, there are a few things you should know beforehand. What are your goals and the tools you can access to get there? Which social media apps do you want to be present in? What is your target audience, your ideal client? What will your content look like, what will it communicate mainly? What is the content creation process going to look like? How often will you post?
Once you have all the answers, you’re ready!
THE BASICS
Firstly, depending on your business, you’ll choose which social media apps you’ll need.
We recommend Instagram, Facebook, and Twitter as must-haves, but depending on your audience, and the content you can and want to make, TikTok and Youtube are brilliant options as well.
However, these last two might take a little extra effort when it comes to content creation, and we understand that not every business can access that. Also, TikTok has a significant young audience (almost 50% of users are between 10 and 29 years old) and might not be exactly where your target is!
Relax, with the first three we mentioned, you’re set for success anyways!
THE STRATEGIES
Keywords
Let’s start simple: keywords. You might be already familiar with this concept since you probably used it to boost your website as well. Depending on what you’re selling or what your business field is, there are certain keywords that refer to the most searched words when searching for businesses like yours online. So, before you start copywriting and scheduling your posts, do research on the most popular keywords of your field, and use them to your advantage. Be present in the conversation!
Market research
Apart from which keywords you need to use, you can also find out which items you need to sell. Social media is nothing but information and you need to make the most of it. Get ready to stalk! Visit your competition’s social media profiles and see what people are buying, what content they’re engaging the most with, what they want to see and purchase. This will allow you to make products that completely meet your target clients’ needs and keep up with the competition!
Advertising
Social media apps like Facebook and Instagram are great for advertising your products. Here are some outstanding numbers for you: Instagram generated an estimated $24 billion revenue in 2020, which was 36.9% of Facebook’s total. However, Instagram’s numbers are growing way faster: Facebook’s global advertising reach only increased by 6.5% this past year, while Instagram’s grew by 20.5%. So, it’s safe to say that any of the two options will work!
Influencer marketing
Influencers have been among us for a while now. There are literally millions of them, and no matter what your interests are, there will always be an influencer out there for you. Influencer marketing is the closest marketers can get to the good old word-of-mouth marketing. Nothing makes you want a product more than when someone you trust recommends you a product they love! And Instagrammers usually trust their favorite influencers. In fact, 80% of consumers say that an influencer has driven them to make a purchase. Piece of advice: remember, when looking for influencers to promote your products, look for engagement rate rather than follower count. And if you’re having difficulty finding the right fit for your product, that’s what influencer agencies are for!
Stories
Stories might be less permanent than your feed, but not less important. They are a way to bring more attention to it! On Instagram, for example, you can share your posts directly through your stories, which will bring more attention to them, since they can sometimes get lost in the feed. Also, you can now share links in your stories, without needing a minimum amount of followers like before. That’s great news since you can drive your viewers directly to your Shopify site, and get them closer to convert!
Products
One of the many Shopify perks is getting to sync your site to your social media so that customers can buy your products directly from your social media profiles. How you can do it? Easy. First, connect your social media accounts to your Shopify site in “sales channels”. Then, sync your products to your store (admin dashboard – products). Select All products, then Actions, and then “Make Products available”. Finally, select the social networks you’d like to sell your products in. And that’s it! You can tag products on your posts and that way, your followers will access them quickly. You can track sales if you’re using an in-app store like Facebook Shops. Access how many people bought something on your site from a social channel in your Shopify Analytics under Sales by social source. You can get more information about this here.
Customer service
Another advantage of social networks is you can have direct contact with your clients, and vice versa. Don’t underestimate this: use it! Social media can be another channel for potential clients to get in touch with you, like phone or email. In fact, younger audiences might prefer it this way! Have in mind that social media users expect a quick response, so you need to make sure someone’s checking it every hour, if possible. A too slow or never answered DM can result in a negative image of your brand, so be careful!
Branding
Design, name, logo, content, typography, colors, shapes, etc. Everything you choose to represent you visually will transmit the soul of your brand and make you easily recognizable over time. It will be the first thing potential clients see of you, so, choose well! Social media is only a way to spread that brand and that message that you probably started to show on your Shopify website. So, by all means, be consistent with your branding! Use the same palette of colors, logo, and fonts that you use on your website, and if you want to change them, do it subtly, so that people still recognize your brand through the transition.
We already shared with you what we consider necessary to start or upgrade a social media strategy that goes perfectly with your Shopify website!
Need more help? Contact our experts today to get started on a social media strategy that will complement your Shopify website perfectly and boost your brand awareness smoothly. Don’t hesitate to ask us about our Shopify NetSuite integration too while you’re at it.
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