As new online stores keep emerging, competition becomes tougher every day. The key to a successful and competitive business is just the same as in brick-and-mortar stores: good products, of course, combined with excellent customer service, or in the case of eCommerce, customer experience.
Many SaaS platforms are constantly renewing themselves and working on new features that will attract businesses and ensure they’re the best option in the market. BigCommerce is one of them.
BigCommerce and eCommerce growth
Recently, a brand-new Forrester Consulting study commissioned by BigCommerce on the company’s Total Economic Impact has shown impactful data about the growth and profitability of eCommerce businesses that have chosen to migrate to BigCommerce from another platform.
To conduct this study, Forrester interviewed six representatives with experience using BigCommerce, aggregated the interviewees’ experiences, and combined the results into a single composite organization that is a retail organization that uses BigCommerce to power its eCommerce business and is moving from a different platform that did not meet its scalability and functionality needs.
Here are the key findings of the study:
- 30% improvement in site traffic conversion rate by Year 3.
- 211% Return on investment (ROI).
- Payback period: 8 months
- 90% of developer time savings by Year 3 with BigCommerce.
- Time savings of 30% to 40% related to updating eCommerce site content and catalog.
- Over $774,000 in cost savings from retiring legacy solutions over three years.
- Business growth from 10% to 30% improvement in site traffic conversion rate and a 5% improvement in average order value.
- Over $300,000 in revenue retention from better site performance and availability.
Using other platforms, interviewees expressed they often faced operational inefficiencies in their work, website performance issues, and poor customer experience on their eCommerce sites, whereas after switching to BigCommerce, they were able to realize time savings in various activities related to their eCommerce website. Key results from the investment include improved operational efficiency and time to value in making changes to their eCommerce website, which led to revenue growth and better customer satisfaction.
BigCommerce has established itself as a company that provides flexibility and is composable for both B2C and B2B businesses, creating engaging digital experiences and attracting new customers across multiple channels. It is a platform that’s deeply committed to offering continuous scalability for businesses aiming for constant growth.
As Brent Bellm, CEO of BigCommerce, said in our eCommerce podcast The Link:
“I say to customers on BigCommerce: It’s my goal not only that you never need to leave but that we power your growth and success operation for years and decades to come.”
To learn more about BigCommerce’s offerings and results, you can access the full study here.
We partnered with BigCommerce years ago, and we’ve seen the great impact and coverage it has, particularly for B2B businesses. Are you interested in trying it? Contact our BigCommerce NetSuite experts to learn if BigCommerce is the right platform for your specific case, and don’t forget to ask them about our BigCommerce NetSuite integration while you’re at it.
