Google Analytics is leaving Universal Analytics behind and taking a new path: GA4.
Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly.
This is why we conducted a webinar about everything you need to know about Google Analytics 4: What is it?How will it affect your data?What changes will it entail? How can you get ahead and prepare for it?
Today, we go through one of Google Analytics 4’s novelties: the GA4 event tracking.
Contact us today to get started on GA4 without losing any business data!