Whether you choose to run your own eCommerce store in an SaaS platform such as SuiteCommerce, Shopify, or BigCommerce, or sell through pages like Amazon, online is where the customers are!
Selling on Amazon might sound like a goldmine based on the name alone. In fact, Amazon has approximately 310 million active users in 2023, with 197 million visiting the site at least once a month. Yet, if you don’t know what you’re doing, you might end up empty-handed. That’s because Amazon has some expectations you need to follow before you can sell there. Plus, many seasoned sellers know the best practices necessary to stand out.
With multiple millions of people selling wares on Amazon every day, what should you do to make your products rise above competitors? Here’s a short best practice guide to help out.
Creating a Catchy Title for Customer Search
You maybe haven’t thought about the SEO aspects of your product title. While Amazon forces you to stay under 250 characters in your title, you have some room there to add targeted keywords.
Think about some terms you know your target customers would search for on Google. A brand name or a particular feature describing your product are good terms to use.
Just don’t make your title too long and uneasy to read. By using a few prominent keywords, you can educate your potential buyers on your product without overwhelming them with information.
Adhering to Image Rules and Practices
Quality images of your products are going to go a long way in convincing people to buy. Unfortunately, not everyone bothers to create good images as you’ve probably seen on places like eBay.
If you’re going to sell at all at Amazon, you need to adhere to their image rules first. The main image has to include only your product, and on a white background. Secondary images could include an alternate angle or your product being used. Don’t use any drawings or illustrations in place of the real item.
Also, think about adding charts or graphs to add educational information about features without making it overwhelming or distracting.
Create a Compelling Product Description
Amazon gives you up to 2,000 words for a product description, though you should make it as terse as possible. No one wants to read heavy text when learning about a product.
Here, you can help differentiate your products from the pack by listing what features are different from others. Amazon allows HTML markup to highlight these particular features so they don’t blend in with the other words.
By addressing specific pain points in your description, you’ll quickly cultivate better customer relationships thanks to your understanding of them.
Feedback and Reviews
Take a look at a report on the best Amazon selling practices and you’ll see how important feedback and reviews are in consumer buying decisions.
Take some time to acquire honest and organic reviews on your page before you sell your products to the masses. You can do this by beta-testing your product first and allowing select people to try it and review it.
All in all, Amazon is a great place to sell and promote your products. However, if you’re looking to create your own website and take your business to new heights, contact our experts today to find out which platform might suit your business best and start building the eCommerce business of your dreams!
