Why did Google change to Google Analytics 4?


Google Analytics is leaving Universal Analytics behind and taking a new path: Google Analytics 4.

Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. 

This is why we conducted a webinar about everything you need to know about Google Analytics 4: How will it affect your data? What changes will it entail? How can you get ahead and prepare for it?

We already talked about what GA4 is.

This video explains why Google changed from Universal Analytics to GA4.

Watch the whole webinar here.

We can help you get started on GA4 without losing any relevant data for your business. Contact us today!

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