The Link #8: Psychology and AI Against Cart Abandonment

Psychology-and-AI-Against-Cart-Abandonment

On the latest episode of The Link, we were joined by Valon Xhafa, co-founder of Behamics. We talked about something he’s very familiar with: Cart Abandonment in eCommerce.

Cart Abandonment is a very common issue in eCommerce. In fact, nearly 70% of online shopping carts are abandoned. We all do it! But why does it happen so often? In which ways can NetSuite online business merchants deal with it? What methods can we use to prevent it? 

Behamics answered all these questions and created AI models that use behavioral psychology to prevent cart abandonment, leading to an increase in net revenue. But how? We’ll explain today!

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