When it comes to NetSuite eCommerce, offering a safe, reliable, and seamless checkout experience is a top priority to close sales and enhance customer satisfaction. Amazon’s Buy with Prime is a solution that enables merchants to offer Prime benefits to their users directly on their website, outside of Amazon.
Apart from generating trust, this allows clients to check out in a quick, simple way, since if they are Prime members, they already have their payment information and shipping address saved on the platform.
In this post, we’ll dive into the top Amazon Buy with Prime features and benefits for NetSuite merchants and how it can boost eCommerce growth.
Why Buy with Prime?
Buy with Prime allows NetSuite merchants to offer Amazon’s fulfillment and payment capabilities to Prime members. This comes with many benefits that we’ll touch on today.Â
As stated on their website, merchants have seen a 25% increase in shopper conversion when offering this solution, and 95% of shoppers who used Buy with Prime stated they are very likely to use it again. The cost of the service is 3% of the order, with a minimum of $1.00 per order, and this includes all the following services. Let’s dive in.
Key Features
1. Seamless Checkout
When using Buy with Prime, online shoppers can complete their purchases using their Amazon Pay wallet. This leverages their saved shipping and payment information for a faster checkout experience, which, of course, helps reduce friction and cart abandonment.
2. Free Prime Delivery
Orders placed with Buy with Prime will be fulfilled through Amazon Multi-Channel Fulfillment (MCF), offering shipping options as fast as 1 or 2 days. Clients will also receive real-time delivery notifications for better tracking and trust.
3. Easy Returns and Refunds
When using Buy with Prime, customers can initiate eligible returns automatically, following Amazon’s Prime returns policy, smoothing the process for both merchants and customers.
4. Simplified Order Management
Additionally, customers can also track their Buy with Prime orders through the Amazon Pay tab in their Amazon account, while merchants gain full visibility into their Buy with Prime transactions on their dashboard, simplifying the process for everyone involved.
5. 24/7 Customer Support
This solution comes with Buy with Prime Assist, offering 24/7 live chat support to ensure customer issues are efficiently resolved, providing a sense of trust and constant support to clients through every step of the buyer’s journey.
For NetSuite eCommerce merchants, Amazon Buy with Prime is a powerful tool that helps increase conversions and enhance customer trust by offering a faster, familiar, and reliable checkout experience backed by Amazon’s expertise. Contact our team today to learn more about the top Amazon Buy with Prime features and get started integrating it into your NetSuite store to boost conversions!
