The Link #15: Leverage Your Data to Improve UX in Your eCommerce


In the last episode of our podcast, The Link, DataMilk’s CEO, and founder Peter Szalontay joined us for a very interesting conversation. We talked about how data can be used to leverage your eCommerce business all while respecting customers’ privacy and ensuring their safety. 

How must data be collected and used to make the user experience richer? How can we get personal and increase conversions while ensuring the privacy of the users? What role do automation and AI play in this? How can we compare it to offline-commerce situations to understand it better?

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