Anatomy of an eCommerce Conversion Optimization Formula
A website conversion is getting your potential client to do what you want them to do. For example, adding an item to the cart, filling out a contact form, or placing an order. We already told you some ways to increase your website’s conversions. In 2023 eCommerce, though, the average conversion rate is 1% to […]
Shopify Takes a Step Towards Sustainable eCommerce for 2023
A few weeks ago, Shopify shared a letter from their Head of Sustainability, Stacy Kauk, talking about the measures they will take this year to reduce their environmental impact and bet for sustainable eCommerce. As we mentioned in our last blog post about the top 2023 eCommerce trends, environmentalism plays a more significant role in […]
Avoid Users Frustration: Best Practices for Website Forms Design
User Design remains a pillar value in eCommerce, and website forms are a big part of it: in fact, 74% of companies use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool. A website form can be an easy experience for the user or a frustrating […]
How Long Does it Take Google to Index a New Page?
You may have often wondered, from the perspective of a business owner or even an everyday user, how long does it take Google to index a new page? Our NetSuite SEO experts know all about it.
6 Innovative eCommerce Trends for 2023
Things are looking bright for the future of eCommerce, and eCommerce trends continue to evolve toward a new year: 2023. Next year, eCommerce sales are actually expected to account for 20.8% of retail sales worldwide, and it is estimated that 218.8 million US consumers will shop online. However, as the market grows, so does the […]
Web Accessibility Lawsuits Are Growing Exponentially – Are You Prepared?
Web accessibility is the elephant in the room of online marketing, and we need to address it. Most of us do everything on the internet. We shop, we learn, and we socialize. Online activity is so ubiquitous that some tasks are designed to be performed almost exclusively on the web. However, people with disabilities don’t […]
Holiday Sales Stats and Trends by BigCommerce: The Results Are in
End-of-the-year Holidays are almost here. The most significant pre-holiday sales – Thanksgiving Day, Black Friday, and Cyber Monday — are behind us. What did we learn about Cyber Week this year? How did eCommerce sales perform? Although it was predicted that inflation would affect sales growth this year, a survey conducted by Drive Research showed […]
The Link #12: Secrets and Hacks of Conversion Rate Optimization
In the latest episode of The Link: eCommerce Connections, we talk to Jan Marks, Director of the European and Latin American region for VWO, about the secrets and hacks of Conversion Rate Optimization. What does Conversion Rate Optimization mean? What role does it play in business growth? How can businesses improve their sales and keep […]
The Faces of Growth: Paid Media by Romina Pirotto and Ignacio Horne
Let’s be direct: if you’re an eCommerce owner and you’re not doing paid media, you’re leaving money on the table. Although we’d all love our social media to be completely organic and just sit back and watch customers convert, that’s just not realistic. Undeniably, eCommerce keeps growing every day. Millions of stores are now online, […]