Web Accessibility Lawsuits Are Growing Exponentially – Are You Prepared?

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Web accessibility is the elephant in the room of online marketing, and we need to address it. Most of us do everything on the internet. We shop, we learn, and we socialize. Online activity is so ubiquitous that some tasks are designed to be performed almost exclusively on the web. However, people with disabilities don’t […]

Holiday Sales Stats and Trends by BigCommerce: The Results Are in

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End-of-the-year Holidays are almost here. The most significant pre-holiday sales – Thanksgiving Day, Black Friday, and Cyber Monday — are behind us. What did we learn about Cyber Week this year? How did eCommerce sales perform? Although it was predicted that inflation would affect sales growth this year, a survey conducted by Drive Research showed […]

The Link #12: Secrets and Hacks of Conversion Rate Optimization

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In the latest episode of The Link: eCommerce Connections, we talk to Jan Marks, Director of the European and Latin American region for VWO, about the secrets and hacks of Conversion Rate Optimization.  What does Conversion Rate Optimization mean? What role does it play in business growth? How can businesses improve their sales and keep […]

The Faces of Growth: Paid Media by Romina Pirotto and Ignacio Horne

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Let’s be direct: if you’re an eCommerce owner and you’re not doing paid media, you’re leaving money on the table. Although we’d all love our social media to be completely organic and just sit back and watch customers convert, that’s just not realistic. Undeniably, eCommerce keeps growing every day. Millions of stores are now online, […]

Use Big Data to Enhance Your Business

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We already told you how email marketing can help you boost your conversions. Today, let’s talk about how using Big Data can also help you reach your goals! The prevalence of the internet has resulted in shoppers increasingly making purchases online. Retailers have adapted to this trend by increasing their eCommerce offerings and the industry […]

Gain Creator vs. Pain Reliever: How to Choose the Right eCommerce Agency

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If you own an online business or work in the eCommerce industry, you probably know by now what an eCommerce agency is. But do you know how valuable they can be to building a successful digital business? Ecommerce has come a long way in a very short period of time. The landscape has evolved as […]

8 Tips on SEO for Youtube

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Youtube is a very powerful Growth tool for brands nowadays: in 2022, almost a quarter of the world’s population is using YouTube monthly. Of course, marketers know this, and companies are reaching current and future customers by providing engaging video content that can be enjoyed from any device. YouTube, of course, is the online destination […]

The Faces of Growth: SEO for eCommerce by Maia Caffarena and Milos Mudric

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As you probably know, SEO is pretty up there regarding NetSuite eCommerce Growth. In case you’re not familiar with it, Search Engine Optimization is what makes your website rank higher on the results page, which leads to more visitors, so, more potential customers.  SEO in eCommerce It is known that 44% of people start their […]