GA4 – More powerful reporting capabilities
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
Listing Items On SuiteCommerce. Infinite Scroll or Pagination?
Successful websites make an accessible and easy-to-use interface a top priority for their users. In order to design a site that best reflects the needs of visitors, SuiteCommerce Developers must take into account the context of content and the best way to deliver it. SuiteCommerce websites (more than three thousand active stores in 2022) have […]
SuiteWorld 2022: the Highlights of the Session Catalog
SuiteWorld 2022 is almost a month away, and we couldn’t be more excited. As usual, we will attend the live event in Las Vegas, so contact our representatives to meet up there! The session catalog for this year’s edition of NetSuite’s big event was just launched. It is divided into various categories: In Person or […]
How will GA4 impact your business?
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
A Dream Collaboration Come True: Shopify and Klaviyo
It’s official. Klaviyo is now the go-to recommended email solution for Shopify Plus merchants! Last week, these two massive platforms announced they joined forces to help businesses grow and maximize their potential. We’re talking about Klaviyo, an online marketing platform that stands out for its SMS and email marketing solutions, and Shopify, one of the […]
GA4’s new tracking methodology
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
The Top 9 Best Practices for Your Transactional Emails
Transactional emails are valuable marketing tools — these system-generated emails triggered by individual user activity offer marketers unparalleled conversion opportunities.
8 Valuable Metrics You May Not be Tracking (And Why You Should)
Managing an eCommerce site involves planning and testing, regularly defining what is working and what isn’t, and then adjusting accordingly. Understanding and implementing the data received from web analytics is the tool in your toolbelt that will do just that, but with ever-increasing technology, the volume of available information can be overwhelming. We’ve listed the […]
5 Ways to Reduce eCommerce Shipping Costs
Shipping plays a big role in eCommerce. Large eCommerce sites like Amazon have taken over the retail space. In fact, on average, 41% of US consumers receive 1-2 Amazon packages per week. For a smaller online retailer, shipping is one hurdle to the perfect deal, but large eCommerce sites have unwittingly given smaller retailers plenty […]