A Dream Collaboration Come True: Shopify and Klaviyo
It’s official. Klaviyo is now the go-to recommended email solution for Shopify Plus merchants! Last week, these two massive platforms announced they joined forces to help businesses grow and maximize their potential. We’re talking about Klaviyo, an online marketing platform that stands out for its SMS and email marketing solutions, and Shopify, one of the […]
GA4’s new tracking methodology
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
The Top 9 Best Practices for Your Transactional Emails
Transactional emails are valuable marketing tools — these system-generated emails triggered by individual user activity offer marketers unparalleled conversion opportunities.
8 Valuable Metrics You May Not be Tracking (And Why You Should)
Managing an eCommerce site involves planning and testing, regularly defining what is working and what isn’t, and then adjusting accordingly. Understanding and implementing the data received from web analytics is the tool in your toolbelt that will do just that, but with ever-increasing technology, the volume of available information can be overwhelming. We’ve listed the […]
5 Ways to Reduce eCommerce Shipping Costs
Shipping plays a big role in eCommerce. Large eCommerce sites like Amazon have taken over the retail space. In fact, on average, 41% of US consumers receive 1-2 Amazon packages per week. For a smaller online retailer, shipping is one hurdle to the perfect deal, but large eCommerce sites have unwittingly given smaller retailers plenty […]
What is new in Google Analytics 4?
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
SuiteWorld 2022: What Else Do We Know?
NetSuite’s biggest event of the year is approaching, and we are excited about it! We already told you a few weeks ago all the information we had about SuiteWorld 2022 so far. Now, new updates are available about SuiteWorld 2022! Here’s what’s new: There is a virtual option for those considering NetSuite, who aren’t customers […]
What’s going to happen with Universal Analytics Data?
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
How Voice Search Can Impact SEO Strategies
One of the biggest developments affecting SEO today is voice search, which is gradually taking over search queries because of its convenience and compatibility with a growing number of devices. Here are some ways to optimize for voice search with your SEO strategies. Create Content with a More Conversational Tone One of the most important […]