GA4 – Better event tracking
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is why […]
BigCommerce, Named for 3rd Time as Challenger for Digital Commerce Platforms
BigCommerce was named as a Challenger in 2022 Gartner® Magic Quadrant™ for Digital Commerce Platforms for third consecutive year. BigCommerce has been taking significant steps toward becoming a leading platform in the eCommerce world. As BigCommerce partners, we’ve seen up close all the massive accomplishments they’ve achieved, such as the acquisition of platforms such as […]
How to Use eCommerce FAQs to Boost Product Sales in 4 Easy Steps
What if I told you you can use FAQs to boost your product sales? Think about it, it happens to all of us: you’re looking at something you want to buy, and suddenly, you have a burning question about the product and can’t find the answer! Enter the good ol’ FAQs.
GA4 – Improved data security
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is why […]
Improve Your Google Presence: 7 Steps To Increase Crawling And Indexability
SEO is key when it comes to eCommerce. This is no surprise: there are over 1 billion websites on the internet in 2023, and remaining competitive is definitely a challenge. Every time we search for something online, Google has to parse through trillions of documents on the web so it can generate search results in […]
eCommerce Launch Checklist: Don’t Go Live Unless You Can Complete This!
So you’re about to launch your new — or renewed — eCommerce site. Congratulations! But, are you missing something? This eCommerce launch checklist will help you make sure everything’s perfect!
What’s Going Down at Make It Big 2022
The fifth annual conference by BigCommerce, Make It Big, comes back for another edition. It will go down on the 13 and 14 of September virtually, and, hear this: it is free! This year’s theme is “The Future of eCommerce is Now.” It “emphasizes mid-market and enterprise merchant growth and innovation while keeping small business […]
3 Strategies on How to Sell Expensive Products Online
Average order value, or AOV, refers to the average amount spent by customers per order. When it comes to global eCommerce, in 2022, the average is around $110. We already told you how to boost your sales through better UX practices. Today, we dig a little bit deeper and tell you specifically how to sell […]
What Really Makes a Website Good for B2B eCommerce
There has been a buzz about B2B eCommerce in the latest years and the differences with B2C sites. The first obvious difference is the target audience they aim to sell to. Some time ago, there was also a misconception that B2C sites should look “prettier” than B2B sites, but the case is this tends to […]