How To Increase Conversions With Product Videos in eCommerce

Product videos in eCommerce aren’t the future. They are the now! They are a must-have if you hope to run a successful online store, and you should be doing everything within your reach to include them and connect with new audiences. However, they are not without challenges!
Can you run GA4 and Universal Analytics?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is why […]
Why Growth Marketing: #2 Funnels 2.0

Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients […]
What’s New in Klaviyo: their Best Recent Updates

One of the leading email and SMS marketing platforms, Klaviyo, has been continuously delivering new products, features, services, and partnerships. We’ve already talked about their recent collaboration with Shopify, which we’re still very excited about. However, some more Klaviyo updates have been catching our attention. As you might already know, we recommend Klaviyo as the […]
The Link #9: Managing Cloud Storage & Files Within NetSuite

We’re back with “The Link,” our eCommerce podcast focused on NetSuite merchants, where we unveil the secrets and hacks of the eCommerce industry from the hands of long-time experts in different fields. Today, we welcome back Sam Hornstein, President and Owner of eXtendTech & Dino Bangiorno, Managing Director, for another chat. This time, we discuss […]
eCommerce UX Best Practices: Work Smarter, Not Harder!

Did you know 80% of visitors will leave your site if they can’t find what they are looking for right away? Your site is the storefront that determines how customers perceive you and your products. Thus, having a good web design is one of the main focuses of online brand building. With consumers turning to […]
Should you migrate to GA4?

Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is why […]
Why Growth Marketing: #1 Making the Most out of Data

Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a […]
SuiteWorld 2022 Agenda: The Countdown Begins

We’re nearly a month away from NetSuite’s big event: SuiteWorld 2022. Needless to say, we can’t wait! We’ve already told you everything there is to know about it so far: when and where it’s going down, what you can expect from the event, and the highlights of the session catalog. So, if you’ve been keeping […]