The Faces of Growth: Email and SMS Marketing by Jason Miller
“If you’re an eCommerce brand and you’re not doing email and SMS marketing, then you’re leaving money on the table,” says Jason Miller, Email Marketing Specialist at Tavano Team. Jason, 25, actively manages the day-to-day operations for both email and SMS marketing. He specializes in strategy & delivery. We asked him to help us understand […]
eCommerce Cyber Threats: Potential Dangers And How to Deal With Them
Cyber threats for eCommerce? Yes! Security breaches, phishing, malware, and ransomware are just a few. The global annual cost of cybercrime is predicted to reach $8 trillion annually in 2023.
Is BigQuery required for GA4?
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is […]
Why Growth Marketing: #3 Strong Focus on Customer Lifetime Value
Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a […]
SuiteWorld 2022: The Final Stretch
The wait for NetSuite’s event of the year is finally coming to an end. Next Tuesday, in Las Vegas and virtually, the party’s starting. Let’s recap everything we’ve told you about SuiteWorld 2022 so far: The basics: when, where, what, how much, etc. Going a little further: SuiteWorld On Air program and more. Highlights of […]
How To Increase Conversions With Product Videos in eCommerce
Product videos in eCommerce aren’t the future. They are the now! They are a must-have if you hope to run a successful online store, and you should be doing everything within your reach to include them and connect with new audiences. However, they are not without challenges!
Can you run GA4 and Universal Analytics?
Google Analytics is leaving Universal Analytics behind and taking a new path: GA4. Google Analytics as we know it is officially changing in July 2023. We know there’s still time, but if you want to get your business ready for the big change, you might want to start getting informed and strategizing accordingly. This is why […]
Why Growth Marketing: #2 Funnels 2.0
Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients […]
What’s New in Klaviyo: their Best Recent Updates
One of the leading email and SMS marketing platforms, Klaviyo, has been continuously delivering new products, features, services, and partnerships. We’ve already talked about their recent collaboration with Shopify, which we’re still very excited about. However, some more Klaviyo updates have been catching our attention. As you might already know, we recommend Klaviyo as the […]