Why Growth Marketing: #7 Continuous optimization and A/B testing
Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a […]
Recession-Proof eCommerce: How to Survive Through a Rough Patch
As we all know, inflation is at historic highs in the United States — the biggest yearly increase since 1981— and it’s obviously affecting consumer spending power. In fact, according to Statista, eCommerce revenue is expected to shrink for the first time ever in 2022. Money is tight in many US households: New data from the […]
The Link #10: Making or Breaking Your eCommerce With Shipping
On this episode of The Link, Ron Lee, Chief Product and Technology Officer at 3Gtms and Co-Founder of Pacejet joins us to talk about understanding the critical role of shipping in eCommerce. Although its importance tends to be underestimated, shipping can easily make or break an eCommerce business. Why is that? How can business owners […]
Top 9 Google Ranking Factors for Your eCommerce Business
Finding the top Google ranking factors can be tricky because Google’s Search Optimization changes all the time. Every. Single Day. Google is always striving to provide the most relevant and reliable information out there, and thus the ranking algorithm is constantly changing. And we know it can be stressful to keep up with it. Ranking […]
Why Growth Marketing: #6 Pattern Identification and the Power of Experimentation
Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a […]
The Faces of Growth: Growth Coordination by Pia Raggio
At Tavano Team, we’ve grown to focus a lot on what happens after we build an eCommerce website. How can we help the business grow after the online store is live? How can we get the most out of it? That’s where our Growth Team comes to play. And for a growth strategy to work […]
5 Common eCommerce Obstacles and How to Avoid Them
There’s no question e-commerce is here to stay and continues to grow (to a projected $600 billion dollars by 2019). While this means there are more shoppers and the chance to increase revenue, it also means increased competition and a very fickle consumer base.
Site Builder vs SuiteCommerce. Here’s Your Go-to Guide
Note: updating this blog post in 2022, we can say Site Builder is no longer a recommendable platform to start a new website from the beginning, since NetSuite isn’t supporting it as much anymore and it’s becoming obsolete. We all know that SuiteCommerce is the star of NetSuite’s eCommerce technologies, but what’s the deal with […]
Why Growth Marketing: #5 Measurable ROI
Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level. If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a […]