Why Growth Marketing: #7 Continuous optimization and A/B testing


Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level.

If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients — that is, overall, a more complete strategy, targeting all the essential eCommerce fields and aspects. “Aim to client growth” has been the label of one of Tavano Team’s business strategy pillars for many years. But what does it mean, exactly?

Between Growth Marketing, Digital Marketing, and Growth Hacking, it can get pretty confusing, pretty fast. So, let me put it this way. Say you need to go from point A to point B. Growth Marketing is the map that shows you a clear path toward your destination, while Digital Marketing is the vehicle you use to get there.

Growth is a way of marketing rather than a set of tactics, and it puts a high value on goal-setting, data analysis, and testing & experimentation. And I could go on!

To simplify it, we gathered 7 reasons why Growth Marketing is the only way to go.

We already told you reasons number one, number two, number three, number four, number five, and number six.

Today, we finally got to the final reason!

7. Why adopt a Growth mindset: Continuous optimization / AB testing

There’s always something new to try, something new to accomplish, and a new challenge to take on. And that’s the beauty of Growth Marketing. All options are at the tip of your fingers, but the real challenge is identifying what to test, when, and how. Continuous optimization and A/B testing are a crucial part of our Growth strategy, that helps us guarantee great results.

We have already learned a lot through the years, but we’re always open to new leanings and new challenges. We’re constantly identifying new growth tactics, designing new experiments, and implementing new strategies that we confidently believe will benefit our clients. And it’s this creativity and innovation that sets us apart!  

Focusing on Growth marketing rather than digital marketing will make a huge difference. Let us be clear, though: ​​growth marketing and digital marketing aren’t mutually exclusive. But Growth marketing forces you to set clear, specific goals that you can measure constantly. 

At Tavano Team, we are experts at driving growth for eCommerce companies powered by NetSuite. 

Join the hundreds of happy clients that found success with our growth roadmaps and strategy. Contact us today, and let’s get started.

Watch the full video on our YouTube channel to find out the rest of the reasons:

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