Why Growth Marketing: #6 Pattern Identification and the Power of Experimentation

7 Reasons Why Growth Marketing Wins over Digital Marketing

Are you still using only digital marketing strategies? Get ready to adopt a Growth Marketing mindset that will take you to a whole new level.

If you’re an eCommerce owner in this day and age and you’re focusing solely on digital marketing, you’re definitely not achieving your full potential. At Tavano Team, we adopted a Growth mindset — for ourselves and our clients — that is, overall, a more complete strategy, targeting all the essential eCommerce fields and aspects. “Aim to client growth” has been the label of one of Tavano Team’s business strategy pillars for many years. But what does it mean, exactly?

Between Growth Marketing, Digital Marketing, and Growth Hacking, it can get pretty confusing, pretty fast. So, let me put it this way. Say you need to go from point A to point B. Growth Marketing is the map that shows you a clear path toward your destination, while Digital Marketing is the vehicle you use to get there.

Growth is a way of marketing rather than a set of tactics, and it puts a high value on goal-setting, data analysis, and testing & experimentation. And I could go on!

To simplify it, we gathered 7 reasons why Growth Marketing is the only way to go.

We already told you reasons number one, number two, number three, number four and number five.

Today, we tell you number 6!

6. A must in Growth Marketing: Pattern identification and the power of experimentation

Growth Marketing is all about testing, experimentation, and optimizing. It’s a neverending cycle! We like to say that there is no such thing as a finished eCommerce website. 

The key to steady and consistent growth is to revisit, question, and experiment continuously. The results of your experiments will produce a lot of valuable data. After analyzing this data, you can identify behavior patterns and see which is the strongest stage of your buyer journey and which is the weakest link that’s potentially costing you sales and conversions.

Watch the full video on our YouTube channel to find out the rest of the reasons:

Join the hundreds of happy clients that found success with our growth roadmaps and strategy. Contact us today, and let’s get started.

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